Respect the language
The digital piece had to preserve the hierarchy, visual rhythm and character of the original campaign. The aim was not to replace the creative direction, but to translate it precisely into an interactive environment.
ERAM Campaign · crida studio × Aire i Forma
ERAM Campaign — atreveix-te
A campaign designed to spark creative vocations.
A campaign with an identity of its own. The challenge was to bring it to the web without losing it.
Aire i Forma, a creative studio in Girona, defined the campaign’s creative direction and visual language. To bring that proposal into the digital environment, it entrusted crida studio with the full technological translation and web development: turning graphic decisions into an interactive experience that worked in the browser, across different screens and without diluting the original character.
Creative directionAire i Forma
Web developmentcrida studio
From campaign language to a complete web experience.
Project visual documentation
ERAM CampaignOriginal mockup by Aire i Forma · Website fully developed by crida studio
Mockup · Aire i Forma
The mockup is an original piece by Aire i Forma. We show it as visual documentation of the campaign’s creative direction and graphic approach.
Web development · crida studio
The website shown in the mockup was fully developed by crida studio. The campaign has ended, the website is no longer available and we do not retain a navigable copy; this material is therefore the visual record we can show of the final result.
The task was to make the graphic system work as a website too.
Build it in the browser
crida studio turned the visual decisions into web structure, composition and behaviour. Every element had to make sense beyond the mockup and remain coherent when moved onto a real screen.
Adapt it to every screen
The development had to respond to different sizes and contexts of use without breaking the composition. The technical layer served the visual language, not the other way around.
You can drag these too
A strong visual idea also has to stay strong when it becomes a website.
Creative direction · Aire i Forma / Web development · crida studioStrong creative direction also has to work in the browser.
Bespoke web development that turns identities and campaigns into digital experiences without losing their original language.
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