# David Monje’s marketing experience at TECNIC

TECNIC makes bioreactors, TFF systems and single-use consumables in Riudarenes, near Girona, and sells mostly abroad. From 2022 to 2026, a three-person marketing team run by David Monje rebuilt its brand, its website, its content and the way it launched products.

[Web version](https://www.crida.studio/en/insights/author/david-monje/bioprocess-experience/)

By David Monje, crida studio · Published 2026-11-09 · Updated 2026-11-09

![tecnic.eu home page on a laptop, with the message Smart Biotech Solutions](https://www.crida.studio/recursos/assets/tecnic-portada-ara.d702a4fc06ff.webp)

The tecnic.eu home page from April 2026. TECNIC Bioprocess Solutions, captured by crida studio on 9 November 2026.

## What this project is about

At the end of 2022, TECNIC’s website was English-only, slow and introduced the company as “Bioprocess Equipment Manufacturing”, a line that could belong to any manufacturer. The product families had no clear order, and the company was up against far better-known multinationals.

The project started with the brand, because the website and everything after it had to say the same thing. Then came the new website, technical content in two languages, video and 3D made in-house, an event of its own and a bioreactor that was born in marketing.

Today TECNIC presents itself as a bioprocess specialist, from the lab to production. It is the same work crida studio now does for other manufacturers, as an outsourced marketing department.

## Project facts

| Field | Detail |
| --- | --- |
| Company | TECNIC Bioprocess Solutions (https://www.tecnic.eu/) |
| Sector | Bioprocess equipment, bioreactors, TFF systems and single-use consumables |
| Location | Riudarenes (Girona, Spain) |
| Period | December 2022 to May 2026 |
| Team | Three people, marketing, 3D and visuals, and SEO, with everything done in-house |
| Marketing | David Monje, marketing manager and, from November 2024, strategic marketing director |
| Markets | Europe, the Middle East, the Americas and Australia, through distributors |
| Relationship with crida studio | David Monje’s employer. TECNIC is not a crida studio client. |

## What you can see today

On 1 November 2026, six months after the project ended, Google’s AI answer for “bioreactor” cites TECNIC. Its tangential flow filtration page ranks first on Google in Spanish, and one of its videos comes second for “TFF system”.

![Google AI answer for the search bioreactor, with TECNIC among the sources](https://www.crida.studio/recursos/assets/google-bioreactor-resposta-ia-tecnic.9b1b7f1b7e90.webp)

Google’s AI answer for “bioreactor” cites TECNIC. Captured by crida studio on 1 November 2026.

![Google results for filtración tangencial, with TECNIC’s page first](https://www.crida.studio/recursos/assets/google-filtracio-tangencial-tecnic-primer.fa3716bc9510.webp)

TECNIC, the first Google result for “filtración tangencial”. Captured by crida studio on 1 November 2026.

## What was decided

### A brand that says what TECNIC does

“Bioprocess Equipment Manufacturing” described the factory, not what a customer is looking for. The new brand, TECNIC Bioprocess Solutions, puts bioprocessing first and talks about solutions. The company’s legal name did not change.

The brand came with a communication guide, a redrawn logo and a new order for [the product families](https://www.crida.studio/en/insights/guides/equipment-range-lab-to-production/), by scale, with printed materials for each. That way an engineer finds the right unit straight away, whether it is for the lab, a pilot plant or production.

- 10 L. Laboratory. Bioreactors up to 10 L and tangential flow filtration up to 0.7 m².
- 50 L. Pilot plant. Bioreactors up to 50 L and tangential flow filtration up to 6.5 m².
- 4,000 L. Production. Bioreactors up to 4,000 L and tangential flow filtration up to 65 m².

The three scales TECNIC uses to organise its equipment on the website, from the lab to production.

- [How to structure an equipment range from lab scale to production](https://www.crida.studio/en/insights/guides/equipment-range-lab-to-production/)

### A website a technical buyer understands

The old website said little, and only in English. The new one was built on WordPress with a theme coded in-house, with a page for each unit, products organised by application and by scale, quote request forms and another form to book meetings at trade shows.

It went live at the end of January 2024. A Spanish version followed in 2025, and in April 2026 a home page that says in one sentence what TECNIC does.

![tecnic.eu home page in November 2022, with the old lowercase logo and the title Bioprocess Equipment Manufacturing](https://www.crida.studio/recursos/assets/tecnic-portada-novembre-2022.d7c035c0f646.webp)

Before. The home page in November 2022, before David joined. TECNIC Bioprocess Solutions, Wayback Machine capture.

![tecnic.eu home page in 2026, with the title Smart Biotech Solutions](https://www.crida.studio/recursos/assets/tecnic-portada-ara.d702a4fc06ff.webp)

Now. The home page from April 2026. TECNIC Bioprocess Solutions, captured by crida studio.

- [What a bioprocess equipment manufacturer website needs to show](https://www.crida.studio/en/insights/guides/bioprocess-equipment-manufacturer-website/)

### Content that answers what engineers search for

Before talking to a salesperson, people who buy bioprocess equipment look for technical answers. The marketing team wrote 123 articles, 64 in English and 59 in Spanish, from what a bioreactor is to how tangential flow filtration scales up, and in 2026 it reviewed 120 of them.

The website was also prepared for [AI assistants](https://www.crida.studio/en/insights/guides/check-website-google-ai-mode/), with a file that tells them what the company is and what it sells. Six months after the project, Google still cites TECNIC when someone asks about a bioreactor.

- [How to appear in AI answers when buyers look for bioprocess suppliers](https://www.crida.studio/en/insights/guides/appear-ai-answers-bioprocess-suppliers/)

### Trust through the customer’s voice

For equipment that costs a lot of money, nothing convinces like another lab that already uses it. That is where #TrustTECNIC came from, a campaign in which TECNIC customers explain on video how they work with their equipment.

Video, 3D and animation were made in-house. During the project, TECNIC’s YouTube channel published 22 videos, like these two on equipment for laboratories and for pilot plants.

![Header of the TrustTECNIC campaign on TECNIC’s website](https://www.crida.studio/recursos/assets/tecnic-trusttecnic-campanya.1438a49a0276.webp)

The #TrustTECNIC header on the website in 2024. TECNIC Bioprocess Solutions, Wayback Machine capture.

[Bioprocess equipment for laboratories - TECNIC](https://www.youtube.com/watch?v=qgD_7r_DDeM) — TECNIC Bioprocess Solutions, YouTube, 2025-02-04

Bioprocess equipment for laboratories.

[Bioprocess equipment for pilot plants - TECNIC](https://www.youtube.com/watch?v=V7tA2mGB8Kc) — TECNIC Bioprocess Solutions, YouTube, 2025-02-04

Bioprocess equipment for pilot plants.

- [How to film one equipment demo for web, trade shows and sales](https://www.crida.studio/en/insights/guides/equipment-demo-video-web-trade-shows-sales/)

### An event of its own instead of one more trade show

At trade shows, TECNIC competes for attention with hundreds of stands. MEVO 2024 turned that around, a TECNIC event at its own facilities on 7 and 8 February 2024, with a marquee and the Innovation Tour, a walk through the plant to see the bioreactors up close.

A partner brought the attendees and the marketing team organised the rest, down to the closing dinner in Barcelona.

[Exploring the Future of Biotech with TECNIC at #MEVO 2024 | An Exclusive Insight](https://www.youtube.com/watch?v=HYx1k3LCsQ0) — TECNIC Bioprocess Solutions, YouTube, 2024-05-07

TECNIC’s summary of MEVO 2024.

- [Roadshow with live demos or international trade show, which fits](https://www.crida.studio/en/insights/guides/demo-roadshow-vs-trade-show/)

### A bioreactor the market was asking for

Labs wanted a small, light and affordable bioreactor, and TECNIC did not have one. The idea for the eLAB Essential came from marketing, including its shape and what it had to convey, and engineering made it real.

It was launched on 20 January 2024. It weighed under 5 kg and was 20 cm wide, and in March 2026 TECNIC was still showing it at analytica in Munich. Every launch reached the distributors with [a newsletter](https://www.crida.studio/en/insights/guides/newsletter-lab-pharma-customers/) and the material to sell it.

![3D render of the eLAB Essential on tecnic.eu, with the line Lightweight, small, essential for your laboratory](https://www.crida.studio/recursos/assets/tecnic-elab-essential.87efc80df72f.webp)

The eLAB Essential on tecnic.eu, with the 3D render made by the marketing team. TECNIC Bioprocess Solutions, captured by crida studio.

- [What a demo request landing page for lab equipment needs](https://www.crida.studio/en/insights/guides/demo-request-landing-page-lab-equipment/)
- [What marketing kit your lab equipment distributors actually need](https://www.crida.studio/en/insights/guides/distributor-marketing-kit/)

## Questions about the project

### Is TECNIC a crida studio client?

No. TECNIC Bioprocess Solutions was David Monje’s employer from December 2022 to May 2026. This page explains that work with TECNIC’s public material.

### How do you run marketing for a bioreactor manufacturer with three people?

By doing it in-house and choosing well what each year needs. At TECNIC, three people handled the brand, the website, content, video and 3D, an event of its own and the distributors’ materials.

### Can crida studio do the same for my company?

Yes, as an outsourced marketing department, with David as fractional director or with the full department. It draws on the experience of those years, without using TECNIC’s internal information.

## Want to do the same at your company?

If you make equipment or run a B2B company and nobody is running marketing, let’s talk. We reply within 24 working hours.

[Tell us about your project](https://www.crida.studio/en/#contact)

## Links

- [Fractional marketing director for manufacturers and B2B companies.](https://www.crida.studio/en/insights/services/fractional-marketing-director/)
- [Marketing for biotech, bioprocess and pharma companies](https://www.crida.studio/en/insights/services/biotech-bioprocess-pharma-marketing/)
- [David Monje, founder and director of crida studio](https://www.crida.studio/en/insights/author/david-monje/)
- [Projects](https://www.crida.studio/en/insights/projects/)