# 3D render cost per image in 2026 and what drives the price

At crida studio, a 3D product render on a neutral background starts at €250 per image and an interior of one room at €350, excluding VAT. The final price mostly depends on whether the model has to be built from scratch, how many materials and variants need showing, whether the image is a full scene and how it will be used.

[Web version](https://www.crida.studio/en/insights/guides/3d-render-cost-per-image/)

By David Monje, crida studio · Published 2026-11-11 · Updated 2026-11-11

## How much does a 3D render cost in 2026?

At crida studio, a product render on a neutral background with a single view starts at €250 per image. An interior of one room starts at €350, and a pack of 3 to 5 images at €2,000. These are November 2026 prices, excluding VAT, and the starting price includes two rounds of revisions.

Lifestyle scenes, variants of the same product and development exteriors with their surroundings can be added, but they have no published starting price. Each one is looked at case by case, because the work varies a lot from one job to the next. Our [pricing page](https://www.crida.studio/en/insights/pricing/) lists the starting prices for every other service too.

Each image takes one to two weeks. You get a fixed quote in writing within five working days, after a thirty-minute call. The table below sums up each starting price and what tends to push it up.

crida studio starting prices for 3D renders, November 2026, excluding VAT

| Image type | From | What pushes the price up |
| --- | --- | --- |
| Product on a neutral background, one view | €250 per image | Model from scratch, tricky materials, more views |
| Interior of one room | €350 per image | Bespoke furniture, finishes not yet decided |
| Pack of 3 to 5 images | €2,000 | The number of images in the pack |
| Scenes, variants and product families | On request | How many colours and finishes need showing |
| Development or building exterior in context | On request | Real surroundings, planting, aerial view |

## What drives the price of a render?

The price of a render comes from the work done before the image is calculated. The computer does the calculation. The hours go into building the model, setting up materials, lighting and the scene, and reviewing everything with someone who knows the product. These are the things that move the figure.

That is why two quotes for a render can look nothing alike. Before comparing figures, check that both count the same number of images, views, variants and revision rounds, and that both say whether the 3D model is included.

- The model. If the manufacturer has a CAD or STEP file with dimensions, it can be reused. If there are only photos and a drawing, the model is built from scratch.
- Materials. Matte plastic is simple. Fabric, glass or brushed metal take more test renders before they match the sample.
- Variants. Every colour or finish you want to show is one more image, even when the model stays the same.
- The scene. A neutral background is the quickest. A lifestyle set with furniture, props and daylight is almost a separate job.
- Views. Each camera angle is rendered, reviewed and retouched on its own.
- Late changes. Changing the shape or framing once the image is finished means redoing far more than a colour tweak.
- Use. A product page in an online shop needs something different from a site hoarding or a printed catalogue.

![3D render of an orange fabric armchair with a brown leather shell and a round base, against a plain dark background](https://www.crida.studio/recursos/assets/render-3d-butaca-fons-neutre.71f7ccd1ee4b.webp)

A product render on a neutral background. Two different materials, fabric and leather, already take more test renders than matte plastic.
Bhautik Patel / Unsplash — https://unsplash.com/photos/WjCNfeMdtu0


### Is 3D modelling charged separately from each image?

It depends on the studio. What matters is that the quote says whether the model is included and whether it can be reused for other views or variants. If the manufacturer has a CAD file with dimensions, modelling is quicker. If there are only photos, it takes more work. Ask for it on its own line so quotes are easier to compare.

## A worked example with a 12-product catalogue

Take a chair manufacturer selling 12 models in its online shop, each in 3 finishes, a made-up example with no client data. That makes 36 distinct products. For one neutral-background view of each model, the starting point at our prices is 12 times €250, which comes to €3,000 excluding VAT.

The other two finishes of each chair add 24 more images. If the company sells through [Google Shopping](https://www.crida.studio/en/insights/guides/google-shopping-image-requirements-product-renders/), it will need them, because Merchant Center asks for a separate image for every variant and SKU, showing the exact colour, finish and material. Variants have no published starting price. They reuse the model and lighting, and only the material changes.

With photography, all 36 combinations would have to exist and be in the studio on the day of the shoot. With [a product render](https://www.crida.studio/en/insights/services/3d-product-renders/), the model and a sample of each finish are enough, and a chair that has not been manufactured yet can be shown just the same. If the chairs already exist and there are few variants, a photo shoot may well work out cheaper.


### How much does an architectural render cost?

At crida studio, an interior of one room starts at €350 excluding VAT, and a pack of 3 to 5 images at €2,000. A development exterior with its surroundings has no published starting price and depends on the building and what is around it. In Spain these images are often called infografías 3D, and they cost the same as a render.

## Why do interiors and developments cost more?

An interior costs more than a product because a whole room has to be built instead of one object. Walls, floor, joinery, furniture, lamps and the daylight coming through the window all have to match the design. That is why an interior of one room starts at €350 and a product on a neutral background at €250.

A development exterior adds the surroundings, with neighbouring buildings, the street, planting and the sky. It has no published starting price, and a detached house and an apartment block on a narrow street are very different jobs. In Spain, architectural renders are often called [infografías 3D](https://www.crida.studio/en/insights/guides/infografia-3d-architectural-render-spain/), but it is the same image at the same price.

For homes sold in Spain, the images also have to be accurate. Article 2 of Royal Decree 515/1989 says advertising for the sale or rental of homes must match their real features, and article 3.2 says those details can be required even if they are not in the contract. Order the final images once the specification is settled, because what they show has to match what will be handed over.

## What to send to get a fixed quote

A fixed quote depends on knowing what will be drawn, how many times and what for. With this list, any studio can give you a figure that will not change halfway through, and you can compare two proposals with the same scope.

Ask for the quote to state the uses as well. Article 43 of Spain's Intellectual Property Act says an assignment of rights is limited to the forms of exploitation expressly provided for and to the term and territory that are set. If no term is stated, it is five years, and if no territory is stated, it is the country where the assignment is made.

So write down every planned use, for example website, online shop, ads, printed catalogue and trade fairs, and say if you need them outside Spain. Ask too how many revision rounds are included and what happens if you need a third. Our starting price includes two.

- Drawings or a CAD file with dimensions, plus photos of the product or the site if they exist.
- A list of materials and finishes, with RAL codes or physical samples.
- How many images you want and, for each one, the view and whether it is on a neutral background or in a scene.
- How many colour or finish variants need showing.
- Where they will go and at what size. For Google Shopping, Google recommends 1500 × 1500 pixels or more and requires at least 500 × 500 from 31 January 2027.
- The date you need the images by and who signs them off.


### How many revisions are included and how long does it take?

Our starting price includes two rounds of revisions, and each image takes one to two weeks. It helps to review the framing and shape first on an untextured view, then the finishes, because a change of shape at the end means redoing far more work than a change of colour.

## What about making the images with AI?

Generative AI is useful for exploring mood and camera angles before you commission anything. For the image that sells a specific product, it has two limits. If the product has not been made yet, there is no photo to start from, and Google asks for AI-made images to say so in their metadata.

Google Merchant Center says all images created with generative AI must contain metadata indicating it, such as the IPTC TrainedAlgorithmicMedia tag, and asks you not to remove it. The same page says not to submit line art, mockups or illustrations that do not depict the physical product. The image on a product listing has to show the product as it is sold.

IPTC, which maintains those codes, separates media created by a human using non-generative tools, digitalCreation, from media created with generative AI, trainedAlgorithmicMedia. An image edited with generative AI has its own code, compositeWithTrainedAlgorithmicMedia. If you are weighing a render, [virtual staging](https://www.crida.studio/en/insights/guides/3d-render-virtual-staging-or-ai-image/) or an AI image for a property, we have a guide on what you should disclose.


### Is a render cheaper than a photo shoot?

It depends on how many variants you have and whether the product already exists. With many colours or finishes, a render reuses the model and you do not need every combination made. With a few products already in the warehouse, a photo shoot may work out cheaper. Do the maths on final images, not on products.

## What to do tomorrow if you need renders

In half an hour you can gather what you need to ask for a quote that can be compared with others. These steps work just as well for a product catalogue, a housing development or a shop refit.

- Count your products and, for each one, the colours and finishes you sell.
- Find the CAD files or drawings and collect samples or codes for the materials.
- Note where each image will go and at what size.
- Write down the uses, the term and the countries where the images will appear.
- Ask for two or three quotes with this same list and compare them image by image.
- Before accepting, confirm in writing how many revisions are included and the delivery date.

## References

- [crida studio, starting prices for 3D renders and other services (November 2026)](https://www.crida.studio/en/insights/pricing/)
- [Google Merchant Center, product image requirements](https://support.google.com/merchants/answer/6324350?hl=en)
- [Royal Legislative Decree 1/1996, Spanish Intellectual Property Act, article 43 (BOE, in Spanish)](https://www.boe.es/buscar/act.php?id=BOE-A-1996-8930)
- [Royal Decree 515/1989 on information in the sale and rental of homes, articles 2 and 3 (BOE, in Spanish)](https://www.boe.es/buscar/act.php?id=BOE-A-1989-11181)
- [IPTC, Digital Source Type vocabulary](https://cv.iptc.org/newscodes/digitalsourcetype/)

## The crida perspective

We are a marketing, brand and technology studio based in Girona. We bring identity, content and development together so a digital experience makes sense from beginning to end.

crida studio, Caldes de Malavella (Girona, Spain). David Monje, founder and director.

## Want to know what your renders would cost?

Tell us what product or space you want to show, how many variants it has and where the images will be used. We will tell you what we still need and give you the figure in writing.

[Ask for a quote](https://www.crida.studio/en/#contact)

## More on web design

- [3D and rendering](https://www.crida.studio/en/insights/services/3d-renders/)
- [Product renders for catalogues, brands and online sales](https://www.crida.studio/en/insights/services/3d-product-renders/)
- [3D renders that explain a development before it is built](https://www.crida.studio/en/insights/services/3d-property-renders/)
- [3D rendering brief. What to prepare before commissioning a render](https://www.crida.studio/en/insights/guides/prepare-3d-render-brief/)
- [Product renders or photography for your catalogue](https://www.crida.studio/en/insights/guides/product-render-or-photography/)
- [Infografía 3D in Spain. Is it the same as an architectural render?](https://www.crida.studio/en/insights/guides/infografia-3d-architectural-render-spain/)