# How to check whether your business can be found and understood Publishing a website does not mean its services are easy to find. A review should separate technical access, content, identity and observable results. These layers help establish the work a business needs without rebuilding everything each time search changes. [Web version](https://www.crida.studio/en/insights/guides/review-google-and-ai-search-visibility/) By David Monje, crida studio · Published 2026-10-29 · Updated 2026-10-31 ## Can the pages be read and indexed? Check which addresses should appear and what each returns. Access errors, redirects and indexing restrictions can prevent a page from participating in search. Search Console allows URL inspection, status review and testing the published version. A sitemap communicates which pages exist, but submitting one and obtaining a position are different events. ## Is there a clear answer for each service? List what someone can hire you to do and connect each need to a page. A list of terms on the homepage does not replace an explanation that helps assess the commission. Distinguish a search for learning from one for hiring. A guide can explain how to decide and link to a service specifying the studio work, possible scope and proposal requirements. ![Website wireframe on paper with content blocks and an orange pen](https://www.crida.studio/recursos/assets/wireframe-web.1e224f533464.webp) A paper wireframe makes the visitor journey easier to review before deciding how the website will look. Compagnons / Unsplash — https://unsplash.com/photos/4UGmm3WRUoQ ### Do I need llms.txt to appear in Google AI search? Google does not require it. It can serve as an additional reading format for other systems, but does not replace an accessible, indexable and useful page. ## Is the company information consistent? Review names, contact details and links to genuine brand profiles. Pages should identify who offers the service and where to find information about their work. Your own cases and precise explanations support the offer. Without a sample, explaining criteria and deliverables is more useful than presenting undocumented experience. ## What changes in AI answers? Google says its AI features use the usual SEO fundamentals and do not require a special file. A page should be eligible for search and provide information worth using. A concise answer, explanation of its criteria and links to verifiable information help readability. Additional text formats may help some systems, but cannot require a brand citation or replace visible content. In its 2026 guide to generative AI features, Google clarifies that creating llms.txt files will neither harm nor help visibility or rankings in its Search, because Google Search ignores them. ### Can I know whether an AI system will recommend my business? You can check accessibility, review mentions and observe specific results. You cannot assume that every system will use a source or repeat a recommendation. ## Which searches are showing your pages? Observe queries alongside pages and dates. An impression means a page was shown. A click records a visit from that result. Neither independently establishes a new client. Record published or revised content and retain the previous reference. Distinguish brand traffic, service searches and queries unrelated to the offer. Since 31 August 2026, Search Console has offered every website a generative AI performance report showing its impressions in Google’s AI Overviews and AI Mode. ![Person viewing a Google Analytics dashboard on a laptop](https://www.crida.studio/recursos/assets/analitica-web.0aa125a057ea.webp) Analytics helps review what happens after a visit begins. Reference image, with no crida studio client data. Myriam Jessier / Unsplash — https://unsplash.com/photos/tKf03CkdEjo ## What is worth doing after the review? Correct access problems and pages that explain the offer poorly first. Then develop unanswered questions related to clients you can serve. At crida studio we connect this review with brand, content, web, SEO and paid search. The outcome should define actions, approvers and observation methods as well as listing opportunities. - [SEO and search visibility](https://www.crida.studio/en/insights/services/search-engine-optimisation/) ### Does producing more articles always help? Only when they answer different needs connected to the real offer. If several pages repeat the same answer, review what each contributes and whether they should remain separate. ## References - [AI features and your website on Google](https://developers.google.com/search/docs/appearance/ai-features) - [Google’s guide to optimizing for generative AI features in Search](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide) - [Generative AI performance report (Search Console)](https://support.google.com/webmasters/answer/16984139?hl=en) - [Overview of OpenAI crawlers](https://developers.openai.com/api/docs/bots) ## The crida perspective We are a marketing, brand and technology studio based in Girona. We bring identity, content and development together so a digital experience makes sense from beginning to end. crida studio, Caldes de Malavella (Girona, Spain). David Monje, founder and director. ## Is your offer as easy to find as it should be? We can review what gets discovered, what needs explaining and how it connects with your services and commercial enquiries. 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