# Resources from crida studio

Guides and projects from crida studio to understand what your business needs and plan the next step.

[Web version](https://www.crida.studio/en/insights/)

## Services

- [Web design and development from Girona.](https://www.crida.studio/en/insights/services/web-design-development/) — Architecture, design and development to turn a business need into an experience people can use.
- [Digital strategy and consultancy](https://www.crida.studio/en/insights/services/digital-strategy-consultancy/) — Set objectives, audiences, channels and priorities before deciding what the business needs to build or communicate.
- [Branding and visual identity](https://www.crida.studio/en/insights/services/branding-visual-identity/) — Define what the brand communicates and how it appears across identity, content and applications. With the Can Junqué project.
- [SEO and search visibility](https://www.crida.studio/en/insights/services/search-engine-optimisation/) — Review structure, content and the technical foundation so that people can find and understand the offer in search and AI answers.
- [Paid search and Google Ads campaigns](https://www.crida.studio/en/insights/services/paid-search-google-ads/) — Prepare search campaigns around the offer, demand, destination page and measurement of useful enquiries.
- [3D and rendering](https://www.crida.studio/en/insights/services/3d-renders/) — Define the subject, starting material and intended use of a 3D image before agreeing production.
- [Applied AI and website assistants](https://www.crida.studio/en/insights/services/applied-ai-web-assistants/) — Assess a specific task, information sources and human involvement before building an assistant or automation.
- [Landing pages that continue the conversation after the click](https://www.crida.studio/en/insights/services/landing-page-design/) — Message, design and development for campaign pages that receive enquiries with context.
- [3D renders that explain a development before it is built](https://www.crida.studio/en/insights/services/3d-property-renders/) — Images for presenting homes, exteriors and shared spaces with an agreed production scope.
- [Product renders for catalogues, brands and online sales](https://www.crida.studio/en/insights/services/3d-product-renders/) — Product visualisation with views, materials and formats suited to the catalogue and its channels.
- [B2B marketing that reaches the people making the decision.](https://www.crida.studio/en/insights/services/b2b-marketing/) — Strategy and digital assets for complex offers, long sales cycles and commercial teams that need more context to work with.
- [Campaigns and websites for institutions that need to communicate clearly.](https://www.crida.studio/en/insights/services/institutional-university-communications-websites/) — Communications, campaign pages and digital development for public and educational initiatives with different audiences and approval teams.
- [Business process automation from Girona](https://www.crida.studio/en/insights/services/business-process-automation/) — Application connections and workflows with clear rules, exceptions and ownership.
- [Motion graphics and video for businesses from Girona](https://www.crida.studio/en/insights/services/motion-graphics-business-video/) — Scripts, design and visual production connected with the brand and the places where the video will be used.
- [English-speaking web design and marketing on the Costa Brava](https://www.crida.studio/en/insights/services/web-design-marketing-costa-brava/) — Websites, Google Maps, SEO and direct booking for Costa Brava businesses, from a studio that works in English.
- [Hotel and holiday rental websites for Girona and the Costa Brava](https://www.crida.studio/en/insights/services/holiday-rental-hotel-websites/) — Websites for hotels, campsites, country houses and holiday apartments with direct booking, languages, Google Maps and SEO.
- [Marketing for biotech, bioprocess and pharma companies](https://www.crida.studio/en/insights/services/biotech-bioprocess-pharma-marketing/) — Marketing, websites, SEO, 3D renders, trade shows and international sales for biotech, bioprocess and pharma companies.

## Guides

- [What a rural accommodation website needs to make direct booking easier.](https://www.crida.studio/en/insights/guides/direct-booking-rural-tourism/) — Content, availability and the mobile experience that help people move from an enquiry to a booking.
- [Bespoke website or template. Which should you choose?](https://www.crida.studio/en/insights/guides/bespoke-website-or-template/) — What changes in scope, personalisation and editing, and what needs care whichever approach you choose.
- [What to organise before planning a digital strategy](https://www.crida.studio/en/insights/guides/prepare-digital-strategy/) — A way to prepare objectives, information and priorities before commissioning a website, brand change or campaign.
- [What to review before redesigning a brand](https://www.crida.studio/en/insights/guides/before-redesigning-brand/) — Distinguish a messaging, application or identity problem before deciding on visual change.
- [SEO or paid search for your business](https://www.crida.studio/en/insights/guides/seo-or-paid-search/) — Differences between organic content and search advertising, with questions to help decide what to prepare first.
- [What to prepare before commissioning a 3D render](https://www.crida.studio/en/insights/guides/prepare-3d-render-brief/) — Materials, references, views and formats that help define a 3D image commission before essential decisions are left until the end.
- [What an AI assistant should do on a website](https://www.crida.studio/en/insights/guides/website-ai-assistants/) — Questions to define the task, sources and handover to a person before adding an assistant to a digital experience.
- [Your website gets visits, but enquiries are not coming](https://www.crida.studio/en/insights/guides/website-visits-without-enquiries/) — A review that separates a traffic problem from a message or contact problem.
- [What to prepare to present and market a development](https://www.crida.studio/en/insights/guides/property-development-marketing-launch/) — Coordinate brand, 3D visualisation, web and acquisition before entering the market.
- [What an interior render can clarify before a renovation](https://www.crida.studio/en/insights/guides/interior-renders-before-renovation/) — What to prepare and review when a renovation or interior design project needs 3D visualisation.
- [Product renders or photography for your catalogue](https://www.crida.studio/en/insights/guides/product-render-or-photography/) — Criteria for deciding how to produce images for a range or online shop.
- [How to check whether your business can be found and understood](https://www.crida.studio/en/insights/guides/review-google-and-ai-search-visibility/) — Review indexing, services and company information before producing more content.
- [What to compare before accepting a website quotation](https://www.crida.studio/en/insights/guides/compare-web-design-proposals/) — Request comparable proposals and understand what the website project includes.
- [Which workflow should a small business automate first?](https://www.crida.studio/en/insights/guides/workflow-automation-small-business/) — How to choose a first workflow, separate rules from AI and plan for exceptions, costs and ownership.
- [How to brief an explainer video for an industrial product](https://www.crida.studio/en/insights/guides/industrial-product-explainer-video/) — Connect the commercial purpose, script, filming, motion graphics and 3D in a practical brief for a business video.
- [Web accessibility in Spain. Which businesses the law covers](https://www.crida.studio/en/insights/guides/web-accessibility-law-spain-businesses/) — What Spain's Law 11/2023 means for websites and online shops, who it covers and where to start.
- [The accessibility statement on a council website. What it needs](https://www.crida.studio/en/insights/guides/accessibility-statement-council-website/) — What a council website’s accessibility statement must say, where to link it, when to review it and how complaints work.
- [Why GA4 shows fewer visits since you added a cookie banner](https://www.crida.studio/en/insights/guides/ga4-cookie-banner/) — Why GA4 only counts visitors who accept cookies, what the law says and how to read the data anyway.
- [Your Kit Digital website. What to do when the maintenance year ends](https://www.crida.studio/en/insights/guides/kit-digital-website-after-maintenance/) — What to check and what to ask for when the maintenance on your Kit Digital website runs out.
- [How to check if your website appears in Google's AI Mode](https://www.crida.studio/en/insights/guides/check-website-google-ai-mode/) — Where to look in Search Console, how to test Google's AI Mode by hand and what to fix first.
- [3D render, virtual staging or AI image to sell a home](https://www.crida.studio/en/insights/guides/3d-render-virtual-staging-or-ai-image/) — Which image suits a home you are selling or letting, depending on what exists, and what you must disclose.
- [WhatsApp Business app or API? Which one suits your customer service](https://www.crida.studio/en/insights/guides/whatsapp-business-app-or-api/) — When the app is enough, when you need the API, what you pay and which rules Meta sets.
- [What Girona’s town council websites look like in 2026](https://www.crida.studio/en/insights/guides/girona-town-council-websites-2026/) — Data on 208 Girona town council websites in 2026, by county and town size, and what is missing most.
- [AI chatbot on your website or WhatsApp. It has to say it is AI](https://www.crida.studio/en/insights/guides/ai-chatbot-disclosure-eu-ai-act/) — What Article 50 of the EU AI Act says about chatbots, when it applies and how to word the notice.
- [Verifactu. What your invoicing software in Spain must do and when](https://www.crida.studio/en/insights/guides/verifactu-invoicing-software-spain/) — What Verifactu asks of invoicing software in Spain, the dates in the law and what the Treasury has announced.
- [What Girona’s accommodation websites look like in 2026](https://www.crida.studio/en/insights/guides/girona-accommodation-websites-2026/) — Data on 675 accommodation websites in Girona in 2026, by type, county and category, with direct booking and languages.
- [How to get more Google reviews without breaking the rules](https://www.crida.studio/en/insights/guides/get-more-google-reviews/) — Asking for Google reviews with a link or QR code, what is banned and how to reply to bad ones.
- [How to set up a Google Business Profile and show up on Google Maps](https://www.crida.studio/en/insights/guides/google-business-profile-setup/) — How to create, verify and complete a Google Business Profile so your business shows up on Google Maps.
- [Catalan-language AI chatbot. What to check before going live](https://www.crida.studio/en/insights/guides/catalan-language-chatbot/) — What to check before you launch an AI chatbot in Catalan on your website or WhatsApp.
- [How to run a market analysis before launching new lab equipment](https://www.crida.studio/en/insights/guides/market-analysis-new-lab-equipment/) — How to combine public data, buyer interviews and distributor feedback to test whether new lab equipment has a market.
- [How to explain a bioprocess step in a 90-second animation](https://www.crida.studio/en/insights/guides/bioprocess-animation-90-seconds/) — How to choose the step, write the script and review a bioprocess animation your sales team can use.
- [Can an AI assistant answer technical questions about your equipment?](https://www.crida.studio/en/insights/guides/ai-assistant-technical-documentation-equipment/) — What an AI assistant can answer from bioprocess equipment documentation and when it should hand over to a person.
- [BioSpain or Farmaforum, which Spanish life science show fits you](https://www.crida.studio/en/insights/guides/biospain-or-farmaforum/) — When BioSpain suits you and when Farmaforum does, based on who you sell to, and where Biocat fits in.
- [How to write a case study when the pharma client must stay anonymous](https://www.crida.studio/en/insights/guides/anonymous-pharma-case-study/) — What you can share about a pharma project under NDA and how to turn it into a credible case study.
- [When an interactive 3D configurator pays off for process equipment](https://www.crida.studio/en/insights/guides/3d-configurator-process-equipment/) — When a 3D configurator helps sell process equipment and when a good set of renders is enough.
- [How to build a B2B funnel for equipment with a long sales cycle](https://www.crida.studio/en/insights/guides/b2b-funnel-long-sales-cycle-equipment/) — How to set up the stages, nurturing and tracking of a B2B funnel for selling bioprocess equipment.
- [How to design a booth when your equipment is too big to ship](https://www.crida.studio/en/insights/guides/trade-show-booth-equipment-too-big/) — How to explain a bioreactor or production system on a trade show booth when you cannot bring it.
- [How to tell whether an international trade show paid off](https://www.crida.studio/en/insights/guides/international-trade-show-roi/) — How to work out a trade show's cost per meeting and per opportunity and track the business in your CRM.
- [Biotech, bioprocess and pharma trade shows worth attending in 2027](https://www.crida.studio/en/insights/guides/biotech-bioprocess-pharma-trade-shows-2027/) — Official 2027 dates for the main biotech, bioprocess and pharma shows, and how to choose where to exhibit.
- [How to turn an equipment datasheet into a product page that sells](https://www.crida.studio/en/insights/guides/equipment-datasheet-product-page/) — How to go from a PDF datasheet to a product page that actually answers the buyer's questions.
- [How to structure an equipment range from lab scale to production](https://www.crida.studio/en/insights/guides/equipment-range-lab-to-production/) — How to name and organise an equipment catalogue so buyers see the whole scale-up path at once.
- [How to show GMP, Annex 1 and Part 11 readiness without overclaiming](https://www.crida.studio/en/insights/guides/gmp-annex-1-part-11-claims-equipment/) — How equipment makers can talk about GMP, Annex 1 and Part 11 on their website without overclaiming.
- [How to plan Google Ads for lab and bioprocess equipment sales](https://www.crida.studio/en/insights/guides/google-ads-lab-bioprocess-equipment/) — How to structure Google Ads for an equipment manufacturer by application, scale, country and qualified lead.
- [How to stop Google Ads sending students instead of lab buyers](https://www.crida.studio/en/insights/guides/google-ads-students-lab-buyers/) — How to filter students out of Google Ads with negative keywords, match types and a project-focused form.
- [What Google Ads lets pharma and biotech companies advertise](https://www.crida.studio/en/insights/guides/google-ads-healthcare-policy-pharma-biotech/) — What equipment makers, CDMOs, pharma and biotech companies can advertise on Google Ads, and where.
- [How to use AI to research pharma accounts before a sales call](https://www.crida.studio/en/insights/guides/ai-account-research-pharma-sales/) — How to use AI to prepare a pharma account brief before a sales call, without invented facts.
- [How to run an open house and innovation day at your own facility](https://www.crida.studio/en/insights/guides/open-house-innovation-day-facility/) — How to plan a customer day at your plant with talks, tours, demos and access rules, then reuse it.
- [What marketing kit your lab equipment distributors actually need](https://www.crida.studio/en/insights/guides/distributor-marketing-kit/) — What an equipment distributor's marketing kit should contain so they sell well and keep your brand consistent.
- [What a demo request landing page for lab equipment needs](https://www.crida.studio/en/insights/guides/demo-request-landing-page-lab-equipment/) — What a landing page needs so an engineer requests a demo of your lab or bioprocess equipment.
- [How to score leads from academic labs, startups and pharma in one CRM](https://www.crida.studio/en/insights/guides/lead-scoring-academic-startup-pharma/) — How to score leads from universities, startups and pharma companies in one CRM to sell bioprocess equipment.
- [How to reach pharma decision makers on LinkedIn without wasting budget](https://www.crida.studio/en/insights/guides/linkedin-pharma-decision-makers/) — How to use LinkedIn to reach the roles that decide equipment purchases at pharma companies and CDMOs.
- [How to build a brand for a biotech startup or university spin-off](https://www.crida.studio/en/insights/guides/biotech-startup-branding/) — Name, trademark and identity choices that make a biotech startup or spin-off look credible from day one.
- [How to measure marketing by RFQs and quotes, not website traffic](https://www.crida.studio/en/insights/guides/measure-marketing-rfqs-not-traffic/) — How to measure B2B equipment marketing by RFQs and opportunities, from GA4 through to the CRM.
- [How to speak to engineering, QA and procurement in one message](https://www.crida.studio/en/insights/guides/pharma-buying-committee-messaging/) — How to structure your message so every role on a pharma buying committee finds its own answer.
- [How to write a newsletter that lab and pharma customers read](https://www.crida.studio/en/insights/guides/newsletter-lab-pharma-customers/) — What to send, to whom and with what permission in a newsletter for lab, bioprocess and pharma customers.
- [Distributor portal or shared drive for your sales channel](https://www.crida.studio/en/insights/guides/distributor-portal-or-shared-drive/) — When a shared drive is enough for your distributors and when you need a portal connected to the CRM.
- [How a bioprocess equipment maker can compete with the big brands](https://www.crida.studio/en/insights/guides/bioprocess-equipment-brand-positioning/) — How a mid-sized bioprocess equipment maker picks and defends a niche against the global life science brands.
- [How a mid-sized equipment maker should prepare for ACHEMA or CPHI](https://www.crida.studio/en/insights/guides/prepare-achema-cphi-equipment-maker/) — Timeline, meetings, message, demo and team for preparing ACHEMA or CPHI as a bioprocess equipment maker.
- [How to appear in AI answers when buyers look for bioprocess suppliers](https://www.crida.studio/en/insights/guides/appear-ai-answers-bioprocess-suppliers/) — What a bioprocess equipment maker needs to show up in AI answers when buyers search for suppliers.
- [What a 3D render shows about process equipment that a photo cannot](https://www.crida.studio/en/insights/guides/3d-render-process-equipment/) — What a 3D render can explain about a bioreactor or skid, and when you still need a real photo.
- [3D render or photography to show equipment inside a cleanroom](https://www.crida.studio/en/insights/guides/cleanroom-render-or-photography/) — When you need a real photo of cleanroom equipment, when a render works better and how to combine them.
- [Roadshow with live demos or international trade show, which fits](https://www.crida.studio/en/insights/guides/demo-roadshow-vs-trade-show/) — When an international trade show beats a demo roadshow for selling bioprocess equipment, and how to combine both.
- [How to follow up trade show leads in the week after the event](https://www.crida.studio/en/insights/guides/trade-show-lead-follow-up-week-after/) — How to sort, segment and follow up bioprocess trade show leads in the week after the event.
- [SEO for lab and bioprocess equipment manufacturers, where to start](https://www.crida.studio/en/insights/guides/seo-lab-bioprocess-equipment-manufacturers/) — How to organise SEO for an equipment manufacturer by application and scale to win searches with buying intent.
- [How to explain single-use vs stainless steel on a manufacturer site](https://www.crida.studio/en/insights/guides/single-use-vs-stainless-steel-website/) — How to build a page that helps buyers choose between single-use and stainless steel equipment.
- [Can AI translate technical bioprocess content for new markets?](https://www.crida.studio/en/insights/guides/ai-translation-technical-bioprocess-content/) — How to translate technical bioprocess content with AI, using a glossary, native review and the Machinery Regulation.
- [Scandinavia, Germany or Asia, how to pick your next export market](https://www.crida.studio/en/insights/guides/choose-export-market-equipment/) — Five criteria and public data to decide whether your next market is Scandinavia, Germany or Asia.
- [How to find lab equipment distributors in a new country](https://www.crida.studio/en/insights/guides/find-lab-equipment-distributors/) — Where to look for lab and bioprocess equipment distributors in a new country and how to pick the right one.
- [How to turn URS, FAT and SAT know-how into content that sells](https://www.crida.studio/en/insights/guides/urs-fat-sat-content-that-sells/) — How to turn URS, FAT, SAT and qualification work into content that helps sell bioprocess equipment.
- [How to market bioprocess equipment to German buyers](https://www.crida.studio/en/insights/guides/market-bioprocess-equipment-germany/) — What to prepare in web, documentation, references and trade shows to sell bioprocess equipment to German buyers.
- [How to film one equipment demo for web, trade shows and sales](https://www.crida.studio/en/insights/guides/equipment-demo-video-web-trade-shows-sales/) — How to plan a single shoot of bioprocess equipment and get videos for your website, trade shows and sales.
- [What video to loop on your booth screen at a technical trade show](https://www.crida.studio/en/insights/guides/trade-show-booth-screen-video/) — How to build a silent booth loop that reads from a distance, then reuse it on LinkedIn and your website.
- [How a CDMO or CRO website wins RFPs from biotech sponsors](https://www.crida.studio/en/insights/guides/cdmo-cro-website-win-rfps/) — What a CDMO or CRO website needs to show so a biotech sponsor shortlists you before calling.
- [What a lab equipment distributor website needs to win local buyers](https://www.crida.studio/en/insights/guides/lab-equipment-distributor-website/) — What a lab equipment distributor's website should explain to win the local buyer.
- [What a bioprocess equipment manufacturer website needs to show](https://www.crida.studio/en/insights/guides/bioprocess-equipment-manufacturer-website/) — What a bioprocess equipment manufacturer website should show so that buyers go on to request a quote.
- [How to plan a multilingual website to sell equipment across Europe](https://www.crida.studio/en/insights/guides/multilingual-website-sell-equipment-europe/) — Languages, folders, hreflang and enquiry routing for an equipment website selling across Europe.
- [What investors check on a biotech startup website before a call](https://www.crida.studio/en/insights/guides/biotech-startup-website-investors/) — What a biotech startup website needs to explain so that an investor wants to book the first call.
- [How to run a technical webinar that attracts buyers, not just students](https://www.crida.studio/en/insights/guides/technical-webinar-buyers/) — How to choose the topic, speakers and registration form for a technical webinar that brings in real buyers.
- [White paper, application note or webinar for technical lead generation](https://www.crida.studio/en/insights/guides/white-paper-application-note-or-webinar/) — When to use a white paper, an application note or a webinar for bioprocess lead generation, and what to gate.
- [Trade show cost calculator for bioprocess equipment makers](https://www.crida.studio/en/insights/guides/trade-show-cost-calculator-bioprocess/) — Free calculator for the full cost of a trade show and its cost per contact and opportunity, with ACHEMA fees.
- [What European bioprocess equipment makers’ websites look like in 2026](https://www.crida.studio/en/insights/guides/european-bioprocess-manufacturer-websites-2026/) — Data on 66 European bioprocess manufacturer websites in 2026, covering languages, contact, datasheets and AI readiness.