# Catherine Rusconi. Breath Coaching and My Happy Retreats websites for a Swiss coach Catherine Rusconi is a breathwork coach in Switzerland with two brands, Breath Coaching and My Happy Retreats. crida studio, based in Girona, built both websites in English and later reworked Breath Coaching. crida studio builds websites for wellbeing professionals. [Web version](https://www.crida.studio/en/insights/projects/catherine-rusconi/) By David Monje, crida studio · Published 2026-11-07 · Updated 2026-11-07 ![The Breath Coaching website in a crida studio mock-up, showing the offer for companies](https://www.crida.studio/recursos/assets/catherine-rusconi-breath-coaching-portatil.6333cab7be73.webp) The Breath Coaching website, reworked in 2025, in a mock-up. Image by crida studio. ## Project facts | Field | Detail | | --- | --- | | Client | Catherine Rusconi, [breathcoaching.ch](https://breathcoaching.ch/) and [myhappyretreats.com](https://myhappyretreats.com/) | | Sector | Coaching and wellbeing | | Location | Switzerland | | Services | [Digital strategy](https://www.crida.studio/en/insights/services/digital-strategy-consultancy/), [branding and visual identity](https://www.crida.studio/en/insights/services/branding-visual-identity/), [web design and development](https://www.crida.studio/en/insights/services/web-design-development/), [SEO](https://www.crida.studio/en/insights/services/search-engine-optimisation/), [Google Ads](https://www.crida.studio/en/insights/services/paid-search-google-ads/), [B2B marketing](https://www.crida.studio/en/insights/services/b2b-marketing/), Google Business Profile, and newsletter | | Website stack | WordPress, BeTheme, Site Kit, SEOPress, CookieYes and Mailchimp | | Website languages | English, on both websites | | Status | Online on 7 November 2026 | ## Where it started Catherine Rusconi runs breathwork and coaching sessions in Switzerland. With Breath Coaching she works with companies and individuals, and with My Happy Retreats she organises wellbeing retreats and holidays in several countries. Each brand has its own website, in English, and crida studio built both. ## What we decided ### A clearer brand for My Happy Retreats The old logo had a sun, mixed typefaces and the tagline “feel good holidays!”. The new one is simpler, carries the tagline “holidays with purpose” and is the one the website uses today. ![Two luggage tags, the old My Happy Retreats logo with a sun on the left and the new one with the tagline “holidays with purpose” on the right](https://www.crida.studio/recursos/assets/catherine-rusconi-logotip-my-happy-retreats.29940ec928f4.webp) On the left, the old logo. On the right, the new one, on a luggage tag mock-up. Image by crida studio. ### The retreats on the home page The My Happy Retreats home page shows the retreats one by one, with the number of days, the place, the next dates and a link to learn more. Below come who runs them, what happens there and what past guests say. ![The myhappyretreats.com home page on a laptop, with a group jumping on a beach and the heading “Your place to Relax – Renew Connect – Have fun”](https://www.crida.studio/recursos/assets/catherine-rusconi-my-happy-retreats-portada-ordinador.c1eb25d03984.webp) ![The myhappyretreats.com home page on a phone, with the new logo at the top](https://www.crida.studio/recursos/assets/catherine-rusconi-my-happy-retreats-portada-mobil.b0109b84c4a8.webp) The myhappyretreats.com home page on a computer and on a phone, 7 November 2026. Screenshots by crida studio. ### One path for companies and another for individuals The Breath Coaching website speaks to two audiences. In the menu and on the home page, companies go in through “Companies” and individuals through “Individuals”, and each path has its own page. Later, crida studio [reworked this website](https://www.crida.studio/en/insights/services/web-design-development/), and it keeps making changes to it. ![The breathcoaching.ch home page on a laptop, with a woman breathing on a beach and the heading “Just breathe!”](https://www.crida.studio/recursos/assets/catherine-rusconi-breath-coaching-portada-ordinador.59c82113b1f3.webp) ![The breathcoaching.ch home page on a phone, with the “Breathcoaching for Companies” entry](https://www.crida.studio/recursos/assets/catherine-rusconi-breath-coaching-portada-mobil.34bcd1438191.webp) The breathcoaching.ch home page on a computer and on a phone, 7 November 2026. Screenshots by crida studio. ## How are the Breath Coaching and My Happy Retreats websites built? Breath Coaching and My Happy Retreats are two WordPress websites built with BeTheme, a theme with ready-made layouts that adapts to the brand without coding every page. Both are in English only. Breath Coaching runs Site Kit, Google’s plugin that connects the website to [Search Console](https://www.crida.studio/en/insights/guides/google-search-console-monthly-check/) and Analytics. That shows how people find it on Google and what they do on it. It also runs SEOPress, which handles the titles, the descriptions and the sitemap that Google reads. [The cookie banner](https://www.crida.studio/en/insights/guides/ga4-cookie-banner/) on Breath Coaching is from CookieYes, and in Europe Analytics sets no cookies until the visitor accepts them. The My Happy Retreats home page has the newsletter sign-up form. It is connected to Mailchimp, so anyone who signs up goes straight onto the list. - WordPress with BeTheme. On both websites. Pages change without coding. - Google Site Kit. On Breath Coaching. Connects the website to Search Console and Google Analytics. - SEOPress. On Breath Coaching. Titles, descriptions and the sitemap. - CookieYes. On Breath Coaching. The cookie banner. - Mailchimp for WordPress. On My Happy Retreats. The newsletter form. The tools behind both websites. ## What else did we do besides the websites? crida studio has looked after Catherine Rusconi’s [Google Business Profile](https://www.crida.studio/en/insights/guides/google-business-profile-setup/), SEO, Google Ads campaigns and newsletter. The Google Business Profile is the listing that shows up on Google Maps when someone looks for a breathwork coach nearby. SEO prepares both websites to show up on Google when people search for breathwork coaching or wellbeing retreats. The Google Ads campaigns bring visits to the websites from day one, with a charge for each click. The newsletter keeps in touch with people who signed up on My Happy Retreats. - [SEO or paid search for your business](https://www.crida.studio/en/insights/guides/seo-or-paid-search/) Both websites. Breath Coaching and My Happy Retreats - Google Business Profile. The listing that shows on Google Maps and in search. - SEO. So the websites show up on Google when people search. - Google Ads. Google ads for the searches that matter. - Newsletter. Emails for the people who signed up. The crida studio services around Catherine Rusconi’s websites. ## What was delivered - The My Happy Retreats website. - The Breath Coaching website. - The refreshed My Happy Retreats logo. - The rework of the Breath Coaching website. - Digital strategy and SEO for both websites, and paid search for My Happy Retreats. - Ongoing changes to both websites. ## Questions about the project ### How much does a website for a coach or a wellbeing practice cost? This case does not say what they cost. At crida studio, a simple template website starts at €1,200 excluding VAT and a custom WordPress business website at €3,000. You get a fixed quote in writing within five working days. [All starting prices](https://www.crida.studio/en/insights/pricing/#web) ### How long does a website like this take? The Breath Coaching rework took about five months. Today a custom website takes six to ten weeks from when we have the copy and images. ### Can the website be in English only? Yes. Both of Catherine Rusconi’s websites are in English only. When needed, a website can have more languages, each with its own address, like Levinil’s in Catalan, Spanish and English. ### Who looks after Catherine Rusconi’s websites and marketing? crida studio. It built the Breath Coaching and My Happy Retreats websites and keeps making changes to them. It has also looked after Catherine Rusconi’s Google Business Profile, SEO, Google Ads campaigns and newsletter. ## Credits - Websites, strategy, SEO, Google Ads, Google Business Profile and newsletter: crida studio - My Happy Retreats logo: crida studio - Screenshots on this page: crida studio, 7 November 2026 - Text: David Monje ## Links - [Digital strategy and consultancy](https://www.crida.studio/en/insights/services/digital-strategy-consultancy/) - [Branding and visual identity](https://www.crida.studio/en/insights/services/branding-visual-identity/) - [WordPress and custom web design and development](https://www.crida.studio/en/insights/services/web-design-development/) - [SEO and search visibility](https://www.crida.studio/en/insights/services/search-engine-optimisation/) - [Paid search and Google Ads campaigns](https://www.crida.studio/en/insights/services/paid-search-google-ads/) - [B2B marketing that reaches the people making the decision.](https://www.crida.studio/en/insights/services/b2b-marketing/) - [What a website with crida studio costs](https://www.crida.studio/en/insights/pricing/#web) - [Your website gets visits, but enquiries are not coming](https://www.crida.studio/en/insights/guides/website-visits-without-enquiries/) - [Bespoke website or template. Which should you choose?](https://www.crida.studio/en/insights/guides/bespoke-website-or-template/) - [David Monje, founder and director of crida studio](https://www.crida.studio/en/insights/author/david-monje/) - [Next project. Levinil. A three-language website for a signage and graphics company in Sils](https://www.crida.studio/en/insights/projects/levinil/) - [All projects](https://www.crida.studio/en/insights/projects/) ## Do you work with clients abroad? If your work is for people in other countries, let’s talk. Tell us who you want to reach and we will tell you where we would start. We reply within 24 working hours. [Let’s talk](https://www.crida.studio/en/#contact)