# Ona. The crida studio website assistant that turns a conversation into a brief

Ona is the AI assistant on the crida studio website, in Girona. It talks to visitors in writing or by voice, asks about their project in seven steps and turns the answers into a brief that reaches the team by email. crida studio builds AI assistants for business websites.

[Web version](https://www.crida.studio/en/insights/projects/ona/)

By David Monje, crida studio · Published 2026-11-07 · Updated 2026-11-07

![Ona’s welcome screen on crida.studio, dark, with a point of light in the middle](https://www.crida.studio/recursos/assets/ona-benvinguda-ordinador.8b13742c1e32.webp)

Ona’s welcome screen on crida.studio, 7 November 2026. Screenshot by crida studio.

## Project facts

| Field | Detail |
| --- | --- |
| Website | [crida.studio](https://www.crida.studio/) |
| Services | [AI assistants](https://www.crida.studio/en/insights/services/applied-ai-web-assistants/) and [process automation](https://www.crida.studio/en/insights/services/business-process-automation/) |
| Ona’s languages | Catalan, Spanish, English, French and German |
| Status | Online on 7 November 2026 |

## What it does

Ona lives on the crida.studio website. Visitors can talk to it in writing or by voice, in Catalan, Spanish, English, French or German, and explain what they need.

Ona asks one question at a time and fills in a brief in seven steps, from the goal of the project and the business context to the challenge, the audience, the timing, the indicative budget, the website and the initial direction.

## How it fits the contact flow

Before anything is sent, the visitor sees the whole brief and can correct it. Ona does not ask for a name, email or phone number until the visitor decides to send it.

When it is sent, it goes through a Cloudflare security check, the brief is recorded and [it reaches the crida team by email](https://www.crida.studio/en/insights/services/business-process-automation/). It is one more way to get in touch, alongside the form, email, phone and WhatsApp.

## How does Ona work under the hood?

crida studio built Ona for its own website. It uses a language model, a type of AI that understands and writes text, to follow the conversation and put each answer in the right place in the brief.

Voice is only used while the microphone is on, and it is not saved as an audio file. The text of the conversation is used during the session. If the visitor leaves feedback, the conversation can be kept for up to 180 days.

Ona has its own privacy notice. It explains who is responsible for the data, what happens to voice and text, and where to file a complaint.

## What is measured

Google Analytics receives the key moments of each conversation, when Ona opens, when a brief starts, when contact details are requested and when it is sent. It only receives them if the visitor [has accepted analytics cookies](https://www.crida.studio/en/insights/guides/ga4-cookie-banner/).

## Questions about the project

### How much does an assistant like Ona cost?

An AI assistant for a website, like Ona, starts at €2,000 excluding VAT. On top of that, allow €20 to €300 a month for AI usage and maintenance.

[All starting prices](https://www.crida.studio/en/insights/pricing/#automatitzacio)

### Does Ona replace the contact form?

No. It is one more way in, alongside the form, email, phone and WhatsApp.

### When does it ask for contact details?

At the end. Ona does not ask for a name, email or phone number until the visitor decides to send the brief.

### Which languages does it speak?

Catalan, Spanish, English, French and German.

## Credits

- Idea, design and development: crida studio
- Screenshots on this page: crida studio, 7 November 2026
- Text: David Monje

## Links

- [Applied AI and website assistants](https://www.crida.studio/en/insights/services/applied-ai-web-assistants/)
- [Business process automation for small businesses](https://www.crida.studio/en/insights/services/business-process-automation/)
- [What an AI assistant costs](https://www.crida.studio/en/insights/pricing/#automatitzacio)
- [What an AI assistant should do on a website](https://www.crida.studio/en/insights/guides/website-ai-assistants/)
- [Catalan-language AI chatbot. What to check before going live](https://www.crida.studio/en/insights/guides/catalan-language-chatbot/)
- [AI chatbot on your website or WhatsApp. It has to say it is AI](https://www.crida.studio/en/insights/guides/ai-chatbot-disclosure-eu-ai-act/)
- [David Monje, founder and director of crida studio](https://www.crida.studio/en/insights/author/david-monje/)
- [Next project. Bioprocess Market Watch. Every edition and its open data](https://www.crida.studio/en/insights/guides/bioprocess-market-watch/)
- [All projects](https://www.crida.studio/en/insights/projects/)

## Want an assistant on your website?

If you want your website to take briefs the way Ona does, let’s talk. Tell us how enquiries reach you and we will tell you where we would start. We reply within 24 working hours.

[Let’s talk](https://www.crida.studio/en/#contact)