# Marketing for biotech, bioprocess and pharma companies

crida studio is a marketing studio near Girona, in Catalonia, working with bioprocess and lab equipment manufacturers, distributors, CDMOs, CROs and biotech startups that sell to the pharmaceutical industry. We handle positioning, websites, SEO, Google Ads, 3D renders, video, trade shows and international expansion. Our founder, David Monje, ran marketing at TECNIC Bioprocess Solutions for four and a half years.

[Web version](https://www.crida.studio/en/insights/services/biotech-bioprocess-pharma-marketing/)

crida studio, Caldes de Malavella (Girona, Spain) · Updated 2026-11-01

## Who we help in biotech, bioprocess and pharma

This service is for companies that sell technology or services to biotech and pharma. Each one has a different buyer and a different sales cycle, so the marketing has to fit the people who make the buying decision in each case.

In the end, they all sell to pharma and biotech companies that buy by committee, where engineering, production, quality and procurement look for different things on the website, from technical data to GMP documentation or after-sales service.

- Bioprocess and lab equipment manufacturers, such as bioreactors, TFF systems or single-use consumables.
- Distributors that sell equipment from several brands in their country.
- CDMOs and CROs that need to show capacity and experience without breaking confidentiality.
- Biotech startups and spin-offs that need a credible brand for investors and partners.

## Positioning and websites to compete with the big corporations

A mid-sized equipment maker competes with corporations that have huge catalogues and sales teams in every country. So it needs to make clear where it is different, for example in direct access to engineering, in custom equipment or in how it supports scale-up from lab to pilot plant and production.

The website has to prove it, product line by product line. Each product needs its own page, with volumes, materials, single-use or stainless steel options, how FAT and SAT are run, which qualification documents are delivered and a clear button to request a quote.

- [Branding and visual identity](https://www.crida.studio/en/insights/services/branding-visual-identity/)
- [Web design and development from Girona](https://www.crida.studio/en/insights/services/web-design-development/)

### Can you write about GMP and 21 CFR Part 11 on the website without overpromising?

Yes, with care. Section 11.10 of 21 CFR Part 11 requires anyone using closed systems to create, modify or maintain electronic records to apply controls such as system validation and audit trails. Equipment can help a customer comply, and the same goes for GMP, but compliance depends on the customer’s process. That is why someone from your engineering or quality team reviews these texts.

## SEO, Google Ads and AI answers for technical buyers

Many buyers in this sector search in English and with precise terms, such as single-use bioreactor, TFF system or GMP. SEO starts with those searches and with pages that answer what a process or quality engineer wants to know. Those are the pages that AI answers can later cite.

Google Ads needs care on two fronts. Its healthcare and medicines policy restricts prescription drug terms and does not allow the promotion of cell or gene therapies, with one exception in the United States for FDA-approved therapies. Students and job seekers also use the same words as buyers, so they have to be filtered out.

Here is an example of work David Monje led at TECNIC. On 1 November 2026, in Google Spain, the AI answer for “bioreactor” cited TECNIC as a source. Its page on what a TFF system is ranked first organically for “filtración tangencial” and one of its videos came second for “TFF system”. That does not mean it will happen again for another company.

![Google AI answer for the search bioreactor, with TECNIC Bioprocess Solutions among the cited sources on the right](https://www.crida.studio/recursos/assets/google-bioreactor-resposta-ia-tecnic.9b1b7f1b7e90.webp)

Work led by David Monje. In Google’s AI answer for “bioreactor” on 1 November 2026, shown in Spanish, TECNIC appears among the sources on the right.
Google search, 1 November 2026. crida studio — https://www.google.com/search?q=bioreactor&hl=es&gl=es

- [SEO and search visibility](https://www.crida.studio/en/insights/services/search-engine-optimisation/)
- [Paid search and Google Ads campaigns](https://www.crida.studio/en/insights/services/paid-search-google-ads/)
- [How to check if your website appears in Google’s AI Mode](https://www.crida.studio/en/insights/guides/check-website-google-ai-mode/)

### How do you tell a success story when the pharma client won’t let you use its name?

The case can be told without the name, with the type of company, the scale, the problem and what was done, always with the client’s permission and review. Public material also helps, such as application notes or trade show talks, along with a technician’s testimonial if the company approves it.

## 3D renders, animation, video and trade shows to show the equipment

A production bioreactor or a filtration line cannot travel to every trade show or sales visit. 3D renders and process animations can show the equipment from the inside and the scale-up from lab to production. The same material works on the website, in presentations, on LinkedIn and at the booth.

At international trade shows and at your own events, buyers see the equipment and talk to the people who designed it. We prepare the message, the booth, the video, the demos and the follow-up of contacts. The video is TECNIC’s summary of #MEVO 2024, where David Monje organised the company’s presence.

[Exploring the Future of Biotech with TECNIC at #MEVO 2024 | An Exclusive Insight](https://www.youtube.com/watch?v=HYx1k3LCsQ0) — TECNIC Bioprocess Solutions, YouTube, 2024-05-07

Equipment, an interactive showroom and expert views at a single event. TECNIC’s summary of #MEVO 2024, from the time when David Monje led its marketing and organised its presence there.

- [Product renders for catalogues, brands and online sales](https://www.crida.studio/en/insights/services/3d-product-renders/)
- [Motion graphics and video for businesses from Girona](https://www.crida.studio/en/insights/services/motion-graphics-business-video/)
- [How to brief an explainer video for an industrial product](https://www.crida.studio/en/insights/guides/industrial-product-explainer-video/)
## New markets, distributors and AI-assisted sales

Before entering a country, it pays to know who buys there, which competitors are active and whether to sell direct or through a distributor. We run that analysis with your sales team, then prepare the website in the local language, the campaigns and a distributor kit with datasheets, presentations, images and videos.

AI and automation help with long sales cycles. An assistant can answer questions from your technical documentation, your CRM can flag when a trade show contact comes back to the website, and sales visits can be better prepared. A person always checks the output.

- [B2B marketing that reaches the people making the decision](https://www.crida.studio/en/insights/services/b2b-marketing/)
- [Applied AI and website assistants](https://www.crida.studio/en/insights/services/applied-ai-web-assistants/)
- [Business process automation from Girona](https://www.crida.studio/en/insights/services/business-process-automation/)

### Can the project be run in English?

Yes. Meetings, proposals, website copy and campaigns can all be in English, Spanish or Catalan. In this sector English is usually the main language of the website. For markets such as Germany, each language needs its own complete version, reviewed by someone who knows the product.

## Why crida studio knows this sector

David Monje, founder of crida studio, spent four and a half years at TECNIC, a company in Riudarenes, Girona, that makes bioreactors from 0.5 to 2,000 litres, TFF systems and single-use consumables. He started as marketing manager and later became director of strategic marketing. He built the marketing function from scratch and repositioned the brand to compete with the big corporations.

He also set up B2B sales funnels with SEO, SEM and automation, took technical content into 3D, animation and interactive tools, and acted as the bridge between engineering, product and sales to open markets such as Germany, Scandinavia and Asia. International trade shows were his testing ground.

Today, crida studio runs the SEM strategy for PharmaBios Innova, which designs custom bioreactors and fermenters. Everything this page describes about TECNIC is David’s work as its marketing director, not a crida studio project.

- [David Monje, founder and director of crida studio](https://www.crida.studio/en/insights/author/david-monje/)

### How do you measure marketing when a sale takes months to close?

We look at what happens before the order. How many quote and demo requests arrive, from which channel, which come from companies and which from universities, and how many become an opportunity in the CRM. We review this with the sales team to decide where to put the effort.

## How a project with us starts

We start with a conversation about what you make or the service you offer, who you sell to and where you want to grow. It helps to have your current website, the countries where you sell and your planned trade shows at hand. If needed, we can sign a non-disclosure agreement before seeing drawings or client data. Then we propose scope, budget and timeline in writing.

## References

- [TECNIC Bioprocess Solutions, bioreactors, TFF systems and single-use supplies](https://www.tecnic.eu/)
- [PharmaBios Innova, custom bioreactors and fermenters](https://pharmabios.com/en/)
- [Google Ads Advertising Policies Help, healthcare and medicines](https://support.google.com/adspolicy/answer/176031?hl=en)
- [21 CFR Part 11, electronic records and electronic signatures, 2025 edition on GovInfo](https://www.govinfo.gov/content/pkg/CFR-2025-title21-vol1/pdf/CFR-2025-title21-vol1-part11.pdf)

## The crida perspective

We are a marketing, brand and technology studio based in Girona. We bring identity, content and development together so a digital experience makes sense from beginning to end.

crida studio, Caldes de Malavella (Girona, Spain). David Monje, founder and director.

## Tell us what you make and who you sell to

Tell us which equipment or services you offer, which countries you sell in and what you want to improve. We will reply in English, Spanish or Catalan and suggest where we would start.

[Talk to us](https://www.crida.studio/en/#contact)

## More on web design

- [How a bioprocess equipment maker can compete with the big brands](https://www.crida.studio/en/insights/guides/bioprocess-equipment-brand-positioning/)
- [What a 3D render shows about process equipment that a photo cannot](https://www.crida.studio/en/insights/guides/3d-render-process-equipment/)
- [SEO for lab and bioprocess equipment manufacturers, where to start](https://www.crida.studio/en/insights/guides/seo-lab-bioprocess-equipment-manufacturers/)
- [How a mid-sized equipment maker should prepare for ACHEMA or CPHI](https://www.crida.studio/en/insights/guides/prepare-achema-cphi-equipment-maker/)
- [How to market bioprocess equipment to German buyers](https://www.crida.studio/en/insights/guides/market-bioprocess-equipment-germany/)
- [B2B marketing that reaches the people making the decision.](https://www.crida.studio/en/insights/services/b2b-marketing/)
- [Web design and development from Girona.](https://www.crida.studio/en/insights/services/web-design-development/)
- [What European bioprocess equipment makers’ websites look like in 2026](https://www.crida.studio/en/insights/guides/european-bioprocess-manufacturer-websites-2026/)