# Fractional marketing director for manufacturers and B2B companies.

At crida studio we act as the marketing department for manufacturers and B2B companies that have none, or a very small one. You can choose the direction level, a senior lead who sets priorities and coordinates your team and agencies, or the full department, which also does the work.

[Web version](https://www.crida.studio/en/insights/services/fractional-marketing-director/)

crida studio, Caldes de Malavella (Girona, Spain) · Updated 2026-11-09

## Who an outsourced marketing department is for

It is for companies of twenty to five hundred people that sell to other businesses and have no marketing team, or just one person. Often the managing director or the sales director runs marketing in their spare time, or agencies do things with nobody to direct them.

It is also for manufacturers launching a product, entering a new country or preparing a big trade show who need someone experienced for a few months, without hiring a full-time director.

- Lab, bioprocess and industrial equipment manufacturers.
- Biotech companies, CDMOs and suppliers to the pharmaceutical industry.
- Industrial and B2B service SMEs with long sales cycles.
- Marketing teams of one or two people who need direction.

## Two levels, a fractional CMO or the full department

With the fractional CMO level, a senior lead sets the priorities for each quarter, manages the budget and coordinates your team and the agencies already working with you. It is two days a month, with a meeting every two weeks and a monthly report.

With the full department, we also do the work, from the website, SEO and Google Ads to LinkedIn, technical content and [materials for trade shows and distributors](https://www.crida.studio/en/insights/guides/distributor-marketing-kit/). It is forty hours a month, and if you need more time we will talk about it.


### What is the difference between a fractional marketing director and an outsourced marketing department?

A fractional director decides and coordinates, while your team or your agencies do the work. An outsourced department also does the work. At crida studio you can start with the direction level and move to the full department when you need it, or the other way round, without changing team.

## It starts with a diagnosis of your marketing

Before we start, we spend three to four weeks reviewing your website, how you appear on Google and in [AI answers](https://www.crida.studio/en/insights/guides/appear-ai-answers-bioprocess-suppliers/), your ads, sales materials and competitors. The result is a twelve-month plan with a budget and the measures we will use.

The diagnosis can be booked on its own. If you then continue with the direction level or the department, the plan is the starting point and is not repeated.

## How much an outsourced marketing department costs

The diagnosis starts at €2,500. The fractional CMO level starts at €2,100 a month and the full department at €5,000 a month. Prices exclude VAT and we give you a fixed quote in writing.

The service has a six-month minimum term and then continues month to month. Six months is the minimum time for a plan, a trade show or SEO to produce results that can be measured.

- [crida studio guide prices](https://www.crida.studio/en/insights/pricing/)

### What does each price include?

At crida studio, the diagnosis, from €2,500, is an audit of your website, search, ads and sales materials, with a twelve-month plan. The fractional CMO level, from €2,100 a month, is two days a month, with a meeting every two weeks and a monthly report. The full department, from €5,000 a month, is forty hours a month, covering both the direction and the work in the plan. Prices exclude VAT.


### Why is there a six-month minimum term?

Because in less time there is nothing worth measuring. The first month goes into the plan and setting up the tools, and the results of a campaign, a trade show or SEO arrive later. After six months, the service continues month to month.

## Who leads it

It is led by David Monje, founder of crida studio. He ran marketing at TECNIC Bioprocess Solutions, a bioreactor manufacturer in Riudarenes, Girona, for three and a half years. He started as marketing manager reporting to the CEO, and from November 2024 he was director of strategic marketing and a member of the management committee.

There he worked with two other people in a team that did everything in-house, brand and website, technical content, 3D and video, trade shows and distributor materials. Marketing gave rise to a new product, the eLAB Essential bioreactor, and to the company’s own event, MEVO 2024.

- [David Monje, founder and director of crida studio](https://www.crida.studio/en/insights/author/david-monje/)
## How we work with your team

We work with the tools you already use and with access to your CRM and website data, so decisions come from [quote requests](https://www.crida.studio/en/insights/guides/measure-marketing-rfqs-not-traffic/) and not just from visits. Every month you know what has been done, what worked and what comes next.

We work with a limited number of companies at a time. If we already work with a manufacturer of the same type of equipment, we will tell you before we start.


### Can you work with our team and the agencies we already have?

Yes. With the direction level, your team and agencies keep doing the work, and we set the priorities and follow it up. With the department, we do the work ourselves and coordinate with whoever is already involved, such as your sales team or your distributors.

## The crida perspective

We are a marketing, brand and technology studio based in Girona. We bring identity, content and development together so a digital experience makes sense from beginning to end.

crida studio, Caldes de Malavella (Girona, Spain). David Monje, founder and director.

## Let’s talk about your company’s marketing

Tell us how you handle it now and what you would like to change. In a thirty-minute call we will tell you whether the direction level, the department or just the diagnosis makes sense.

[Book a call](https://www.crida.studio/en/#contact)

## More on web design

- [David Monje’s marketing experience at TECNIC](https://www.crida.studio/en/insights/author/david-monje/bioprocess-experience/)
- [B2B marketing that reaches the people making the decision.](https://www.crida.studio/en/insights/services/b2b-marketing/)
- [Digital strategy and consultancy](https://www.crida.studio/en/insights/services/digital-strategy-consultancy/)
- [Marketing for biotech, bioprocess and pharma companies](https://www.crida.studio/en/insights/services/biotech-bioprocess-pharma-marketing/)
- [Paid search and Google Ads campaigns](https://www.crida.studio/en/insights/services/paid-search-google-ads/)
- [SEO and search visibility](https://www.crida.studio/en/insights/services/search-engine-optimisation/)
- [How to build a B2B funnel for equipment with a long sales cycle](https://www.crida.studio/en/insights/guides/b2b-funnel-long-sales-cycle-equipment/)
- [What marketing kit your lab equipment distributors actually need](https://www.crida.studio/en/insights/guides/distributor-marketing-kit/)
- [How to measure marketing by RFQs and quotes, not website traffic](https://www.crida.studio/en/insights/guides/measure-marketing-rfqs-not-traffic/)
- [How a bioprocess equipment maker can compete with the big brands](https://www.crida.studio/en/insights/guides/bioprocess-equipment-brand-positioning/)