# Campaigns and websites for institutions that need to communicate clearly. At crida studio, we plan campaigns and digital experiences for institutions, universities and communications teams that need to present an initiative, provide information or encourage participation. We connect message, design, content and development with defined points of contact and approvals. We work from Girona on projects throughout Spain. [Web version](https://www.crida.studio/en/insights/services/institutional-university-communications-websites/) crida studio, Caldes de Malavella (Girona, Spain) · Updated 2026-10-31 ## One initiative may need several ways in A university campaign, a public programme and a cultural initiative call for different explanations. People need to understand the offer, who it is for, what to prepare and how to take the next step. We review the brief, available information and audience tasks before defining the materials. The website should help people find an answer, and the campaign should keep its message consistent with that destination. - Presenting programmes, services, calls or initiatives. - Campaign pages and materials with a shared visual direction. - Clear routes to information, registration or contact as the project requires. ### Can you develop a website from an existing creative direction? Yes. We can act as a development partner alongside the creative team or lead agency. We review design, content, interactions and requirements before defining the implementation and deliverables. ## Preparing content and approvals before production We agree points of contact, a review timetable and acceptance criteria. Where several departments are involved, we define which information each team needs to approve and how changes will be incorporated. We can work on strategy, campaign identity, content and web development, or act as an implementation partner alongside an agency or creative team. Each contribution is identified in the proposal. ### Do you work with universities and public bodies outside Girona? The offer covers projects throughout Spain. Collaboration, languages, meetings and handover are agreed around the brief and its requirements. ## A handover the team can use afterwards In the Spanish public sector, Royal Decree 1112/2018 requires an accessibility statement that is linked from every page of the website and updated at least once a year. Mobile navigation, languages, readability and accessibility needs are defined at the start. Specific project requirements, hosting, integrations, documentation and maintenance are reviewed before the scope is agreed. Where a specification or tender brief exists, we use it to assess feasibility and prepare a proposal with deliverables, responsibilities and review criteria. In the July 2023 review by Spain’s Web Accessibility Observatory, only 2 of the 750 local government websites analysed, 0.27%, were estimated to be fully compliant with all of its checks. - Information architecture and content the team can review. - Design and development with agreed use and handover criteria. - Training, documentation or maintenance where included in the brief. ## An education project with each team’s contribution identified The ERAM campaign is a public reference for crida studio’s implementation work. Aire i Forma defined the creative direction and crida studio developed an interactive website that adapts to different screens. The case lets you review the technical work and collaboration between teams. Campaign authorship and website implementation remain clearly credited. - [ERAM Campaign](https://www.crida.studio/en/portfolio/campanya-eram-2024/) — Development of an interactive website that adapts to different screens. Aire i Forma defined the creative direction and crida studio implemented the website. - [Download the crida studio introduction](https://www.crida.studio/en/insights/downloads/crida-capabilities.pdf) - [How to check whether your business can be found and understood](https://www.crida.studio/en/insights/guides/review-google-and-ai-search-visibility/) ### What do you need to assess a project or tender brief? The objective, audiences, available materials and timetable give us a starting point. Requirements and acceptance criteria let us assess feasibility, prepare questions and define a proposal. ## References - [Royal Decree 1112/2018 on public sector web accessibility (BOE, in Spanish)](https://www.boe.es/buscar/act.php?id=BOE-A-2018-12699) - [Spanish Web Accessibility Observatory, report on local authorities (July 2023, in Spanish)](https://administracionelectronica.gob.es/pae_Home/dam/jcr:7229a2ac-6a4a-4d90-96f3-918db692c216/2023_Informe_seguimiento_simplificado_sitios_web_EELL.pdf) - [WCAG 2 Overview (W3C)](https://www.w3.org/WAI/standards-guidelines/wcag/) ## The crida perspective We are a marketing, brand and technology studio based in Girona. We bring identity, content and development together so a digital experience makes sense from beginning to end. crida studio, Caldes de Malavella (Girona, Spain). David Monje, founder and director. ## Let’s give shape to the initiative you need to communicate Share the objective, audiences and expected timetable. If you already have a brief or specification, it will help us assess the scope and collaboration. 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