# SEO and search visibility SEO helps search engines discover and understand pages that address a need. At crida studio, based in Girona, we plan it alongside the website, content and the journey from a visit to an enquiry. [Web version](https://www.crida.studio/en/insights/services/search-engine-optimisation/) crida studio, Caldes de Malavella (Girona, Spain) · Updated 2026-11-01 ## Understand the searches and the website offer Before creating pages, connect the questions potential clients ask with the actual business services. An informational query, a comparison and a search for a supplier do not need exactly the same content. The review should distinguish existing content, what search engines can read and what still needs explaining. Search Console data helps observe the situation, but does not replace the context of the offer and its customers. ### Does the whole website need changing first? It depends on the diagnosis. Specific pages and content can be addressed, but the review should also check whether the existing technical foundation or structure limits discovery. ## What can be addressed Depending on the scope, work can include a technical review, content architecture, service pages, guides and links between related material. The proposal should distinguish analysis, production and ongoing review. - Access to and readability of the pages that should be found. - Titles, structure and content addressing a specific need. - Connections between services, guides and verifiable projects. - Language versions and monitoring of queries and enquiries. ## Useful content for AI answers too Google states that its AI features use the same SEO foundations. It does not require a special file or markup to appear in them. Pages need to be readable, useful and consistent with what the business can demonstrate. A specific page with a direct explanation, examples and clear limits provides more information than repeating variations of a keyword. The aim is to help answer the question that brought someone to the page. To appear as a supporting link in AI Overviews or AI Mode, a page must be indexed and eligible to show in Google Search with a snippet, according to Google’s documentation updated in December 2025. In October 2025, Microsoft explained that Copilot is powered by Bing’s search index and recommended writing for intent, avoiding vague language and anchoring claims in measurable facts. ### Does SEO ensure an AI system will recommend the brand? No. It helps make information accessible and understandable, but each system chooses its sources and how it presents the answer. ## Separate visibility from business outcomes Impressions, clicks and commercial enquiries describe different parts of the journey. Define what is being observed and what information is needed before attributing a change to a particular action. Rankings and citations in AI answers cannot be guaranteed. Monitoring helps reveal what is being discovered, which questions are answered and which content needs reviewing. ## Work you can review For My Happy Retreats, Breath Coaching and Do You Speak Djembe?, SEO is part of the work. Each case started from a different place. Wellbeing retreats in Switzerland, breathwork for companies and individuals, and a show looking for an audience in the United States. - [My Happy Retreats](https://www.crida.studio/en/portfolio/my-happy-retreats/) — Brand refresh, accessible website, content architecture, UX/UI, SEO and SEM for a Swiss wellbeing brand. - [Breath Coaching](https://www.crida.studio/en/portfolio/breath-coaching/) — Strategy, content architecture and UX/UI for a digital experience serving both B2B and individual audiences. - [Do You Speak Djembe?](https://www.crida.studio/en/portfolio/do-you-speak-djembe/) — Message, landing page, SEO, SEM and digital strategy to bring a participatory show to the US market. ## Working with businesses throughout Spain We work from Girona and coordinate projects with businesses throughout Spain. We agree the starting point, materials and approvers for each phase so the work follows a shared direction. - [How to check whether your business can be found and understood](https://www.crida.studio/en/insights/guides/review-google-and-ai-search-visibility/) - [SEO or paid search for your business](https://www.crida.studio/en/insights/guides/seo-or-paid-search/) ## References - [Google on AI features and websites](https://developers.google.com/search/docs/appearance/ai-features) - [Helpful content guidance from Google Search Central](https://developers.google.com/search/docs/fundamentals/creating-helpful-content) - [Microsoft Advertising on optimizing content for AI search answers (October 2025)](https://about.ads.microsoft.com/en/blog/post/october-2025/optimizing-your-content-for-inclusion-in-ai-search-answers) ## The crida perspective We are a marketing, brand and technology studio based in Girona. We bring identity, content and development together so a digital experience makes sense from beginning to end. crida studio, Caldes de Malavella (Girona, Spain). David Monje, founder and director. ## Which services should people find you for? We can review what gets discovered and the content needed to connect searches with your offer. [Talk about your visibility](https://www.crida.studio/en/#contact) ## More on web design - [SEO or paid search for your business](https://www.crida.studio/en/insights/guides/seo-or-paid-search/) - [Paid search and Google Ads campaigns](https://www.crida.studio/en/insights/services/paid-search-google-ads/) - [How to check whether your business can be found and understood](https://www.crida.studio/en/insights/guides/review-google-and-ai-search-visibility/) - [Your website gets visits, but enquiries are not coming](https://www.crida.studio/en/insights/guides/website-visits-without-enquiries/) - [How to check if your website appears in Google's AI Mode](https://www.crida.studio/en/insights/guides/check-website-google-ai-mode/) - [How to get more Google reviews without breaking the rules](https://www.crida.studio/en/insights/guides/get-more-google-reviews/) - [How to set up a Google Business Profile and show up on Google Maps](https://www.crida.studio/en/insights/guides/google-business-profile-setup/) - [English-speaking web design and marketing on the Costa Brava](https://www.crida.studio/en/insights/services/web-design-marketing-costa-brava/) - [How to appear in AI answers when buyers look for bioprocess suppliers](https://www.crida.studio/en/insights/guides/appear-ai-answers-bioprocess-suppliers/) - [SEO for lab and bioprocess equipment manufacturers, where to start](https://www.crida.studio/en/insights/guides/seo-lab-bioprocess-equipment-manufacturers/) - [What a lab equipment distributor website needs to win local buyers](https://www.crida.studio/en/insights/guides/lab-equipment-distributor-website/) - [What a bioprocess equipment manufacturer website needs to show](https://www.crida.studio/en/insights/guides/bioprocess-equipment-manufacturer-website/) - [How to plan a multilingual website to sell equipment across Europe](https://www.crida.studio/en/insights/guides/multilingual-website-sell-equipment-europe/) - [Marketing for biotech, bioprocess and pharma companies](https://www.crida.studio/en/insights/services/biotech-bioprocess-pharma-marketing/)