Project
Digital transformationNot just a new website: brand, content, digital experience and an infrastructure capable of supporting the business.
Can Junqué
Local tourism,
visibility all year round.
Can Junqué is a rural accommodation property in Ullà, in the Baix Empordà.
crida studio refreshed the identity and built an owned digital ecosystem connecting brand, photography, web experience and direct booking. The goal was not simply to renew the website, but to give the business more capacity to attract and manage demand through its own channel.
Scope
Brand, photography and webThe identity, visual language and website are conceived as one story, not as separate pieces.
Technology
Booking, payments and integrationsThe website also handles availability, booking, payment and operational coordination with other channels.
Objective
Direct booking channelEnable Can Junqué to attract and manage demand through an owned environment that remains visible all year round.
A house with history. A business that needed its own channel.
The project did not begin by asking what the website should look like, but what Can Junqué needed to operate digitally all year round.
Brand
Refresh the identity without losing Can Junqué’s warm, distinctive rural character.
Experience
Make the value of the place tangible before arrival through imagery, atmosphere, accommodation and surroundings.
Business
Create an owned platform capable of attracting, processing and managing direct bookings.
Refresh without erasing the history.
The identity needed greater clarity and digital presence without turning Can Junqué into a generic tourism brand.
Before
After · refreshed visual system
Before designing the website, we had to define the visual language.
In hospitality, the first buying decision starts with a feeling. The photography had to make the character of the place visible before guests arrived.
Before booking a room, you book a feeling.
From discovering Can Junqué to booking, without leaving the experience.
The website had to do two things at once: communicate the value of the place and lead naturally towards availability and booking.
Desktop experience
Mobile experience
The website also helps run the business.
Can Junqué is not just a corporate website. The platform integrates the journey required to turn a visit into a direct booking.
Dates
Arrival, departure and number of guests.
Availability
The platform shows the accommodation available for that stay.
Accommodation
Choose the right option and review the information needed.
Payment
Booking and payment are integrated within the same ecosystem.
Management
Confirmed booking and operations connected to the business’s availability.
More owned channel. Less dependence.
Availability is coordinated with external channels so Can Junqué can maintain direct sales without losing operational consistency.
External channel
Airbnb
Owned channel
Can Junqué
External channel
Booking
Coordinated calendar and availabilityDirect booking through the owned channel
From family farmhouse to an owned digital ecosystem.
A refreshed identity, a new visual language and a platform capable of turning interest into direct bookings while supporting operations all year round.
As the final piece of the visual system, a real physical poster was developed to align with Can Junqué’s new chapter.
Do you have a project that needs more than a website?
Make digital work for the business too.
Strategy, brand, content, experience and technology designed as one system. Tell us what you need and we’ll build the solution around the real challenge.
Let’s talk about your project