Make tangible an experience that has not started yet.
My Happy Retreats —
A
retreat
starts before the journey.
Kiental
Abéné
Havana
Formentera
My Happy Retreats · case study
My Happy Retreats is a Swiss wellbeing brand offering international experiences. crida studio refreshed its identity and built an accessible digital ecosystem —content architecture, UX/UI, SEO, SEM and enquiry journeys— so inspiration, understanding, trust and acquisition could work as one experience.
The challenge
The journey has not happened yet. The decision has.
A retreat is chosen before it can be experienced. The task was to make a future experience imaginable, organise enough information to understand it and build trust before asking for any contact.
That is why the system is built around three clear actions: picture yourself in the place, understand the experience and feel confident in the decision.
Provide enough context for the retreat to explain itself clearly.
Take the person all the way to a real enquiry, without friction.
One brand · four atmospheres
When the place changes, the light changes too.
Four experiences with very different rhythms. The system had to create coherence without flattening them: each name becomes its own landscape.
Kiental
Alps, stillness and clean air.
Abéné
Warmth, roots and connection.
Havana
Rhythm, city and human energy.
Formentera
Turquoise, space and lightness.
Identity
A brand that fits without imposing itself.
We refreshed the logo and visual system so the brand could travel across very different landscapes, cultures and experiences without losing recognition.
Identity / before and after
One identity. Different rhythms, places and ways of experiencing wellbeing.
Digital
Everything finds its place.
Programme, team, accommodation, practical information and contact. The interface had to organise extensive content without competing with the experience.
Web desktop
Web mobile
DesktopMobile
Discovery → enquiry
From searching for an experience to finding this one.
SEO and SEM connect real intent with the right retreat. Traffic only matters if the person arrives, understands and can start a conversation.
wellness retreat switzerland
Search intent
SearchRetreatEnquiry
Organic
SEO
Build visibility around destinations, retreats and search intents with real value.
Paid
SEM
Capture active demand and lead it to a page that answers exactly what the person is looking for.
My Happy Retreatscrida studio · case study
Inspire. Guide. Convert.
A brand refresh, an accessible website and an acquisition layer working together. Fewer separate pieces. More system.
View My Happy Retreats ↗Your project
When an experience starts before the journey, digital is part of the product too.
Strategy, identity, UX/UI, content and acquisition designed as one journey.
Let’s talk about your project