Catherine Rusconi. Breath Coaching and My Happy Retreats websites for a Swiss coach
Catherine Rusconi is a breathwork coach in Switzerland with two brands, Breath Coaching and My Happy Retreats. crida studio, based in Girona, built both websites in English and later reworked Breath Coaching. crida studio builds websites for wellbeing professionals.
The project
- Client
- Catherine Rusconi, breathcoaching.ch and myhappyretreats.com
- Sector
- Coaching and wellbeing
- Location
- Switzerland
- Services
- Digital strategy, branding and visual identity, web design and development, SEO, Google Ads, B2B marketing, Google Business Profile, and newsletter
- Website stack
- WordPress, BeTheme, Site Kit, SEOPress, CookieYes and Mailchimp
- Website languages
- English, on both websites
- Status
- Online on
Where it started
Catherine Rusconi runs breathwork and coaching sessions in Switzerland. With Breath Coaching she works with companies and individuals, and with My Happy Retreats she organises wellbeing retreats and holidays in several countries.
Each brand has its own website, in English, and crida studio built both.
What we decided
A clearer brand for My Happy Retreats
The old logo had a sun, mixed typefaces and the tagline “feel good holidays!”. The new one is simpler, carries the tagline “holidays with purpose” and is the one the website uses today.
On the left, the old logo. On the right, the new one, on a luggage tag mock-up. Image by crida studio. The retreats on the home page
The My Happy Retreats home page shows the retreats one by one, with the number of days, the place, the next dates and a link to learn more. Below come who runs them, what happens there and what past guests say.
The myhappyretreats.com home page on a computer and on a phone, 7 November 2026. Screenshots by crida studio. One path for companies and another for individuals
The Breath Coaching website speaks to two audiences. In the menu and on the home page, companies go in through “Companies” and individuals through “Individuals”, and each path has its own page.
Later, crida studio reworked this website, and it keeps making changes to it.
The breathcoaching.ch home page on a computer and on a phone, 7 November 2026. Screenshots by crida studio.
How are the Breath Coaching and My Happy Retreats websites built?
Breath Coaching and My Happy Retreats are two WordPress websites built with BeTheme, a theme with ready-made layouts that adapts to the brand without coding every page. Both are in English only.
Breath Coaching runs Site Kit, Google’s plugin that connects the website to Search Console and Analytics. That shows how people find it on Google and what they do on it. It also runs SEOPress, which handles the titles, the descriptions and the sitemap that Google reads.
The cookie banner on Breath Coaching is from CookieYes, and in Europe Analytics sets no cookies until the visitor accepts them.
The My Happy Retreats home page has the newsletter sign-up form. It is connected to Mailchimp, so anyone who signs up goes straight onto the list.
- WordPress with BeThemeOn both websites. Pages change without coding.
- Google Site KitOn Breath Coaching. Connects the website to Search Console and Google Analytics.
- SEOPressOn Breath Coaching. Titles, descriptions and the sitemap.
- CookieYesOn Breath Coaching. The cookie banner.
- Mailchimp for WordPressOn My Happy Retreats. The newsletter form.
What else did we do besides the websites?
crida studio has looked after Catherine Rusconi’s Google Business Profile, SEO, Google Ads campaigns and newsletter.
The Google Business Profile is the listing that shows up on Google Maps when someone looks for a breathwork coach nearby. SEO prepares both websites to show up on Google when people search for breathwork coaching or wellbeing retreats.
The Google Ads campaigns bring visits to the websites from day one, with a charge for each click. The newsletter keeps in touch with people who signed up on My Happy Retreats.
- Google Business ProfileThe listing that shows on Google Maps and in search.
- SEOSo the websites show up on Google when people search.
- Google AdsGoogle ads for the searches that matter.
- NewsletterEmails for the people who signed up.
What was delivered
- The My Happy Retreats website.
- The Breath Coaching website.
- The refreshed My Happy Retreats logo.
- The rework of the Breath Coaching website.
- Digital strategy and SEO for both websites, and paid search for My Happy Retreats.
- Ongoing changes to both websites.
Questions about the project
How much does a website for a coach or a wellbeing practice cost?
This case does not say what they cost. At crida studio, a simple template website starts at €1,200 excluding VAT and a custom WordPress business website at €3,000. You get a fixed quote in writing within five working days.
How long does a website like this take?
The Breath Coaching rework took about five months. Today a custom website takes six to ten weeks from when we have the copy and images.
Can the website be in English only?
Yes. Both of Catherine Rusconi’s websites are in English only. When needed, a website can have more languages, each with its own address, like Levinil’s in Catalan, Spanish and English.
Who looks after Catherine Rusconi’s websites and marketing?
crida studio. It built the Breath Coaching and My Happy Retreats websites and keeps making changes to them. It has also looked after Catherine Rusconi’s Google Business Profile, SEO, Google Ads campaigns and newsletter.
Credits
- Websites, strategy, SEO, Google Ads, Google Business Profile and newsletter
- crida studio
- My Happy Retreats logo
- crida studio
- Screenshots on this page
- crida studio, 7 November 2026
- Text
- David Monje
Published Updated
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