The buying decision starts before the contact form

In a business, the person finding a supplier may be different from the person approving the investment. Leadership, procurement, technical teams and users need to resolve different questions before moving forward. The website and campaign should help that process.

Before choosing channels, we review the offer, the people involved and the questions holding an opportunity back. This helps decide which messages, pages and materials are worth preparing.

  • What the business sells and which customers it wants to reach.
  • What each person needs to recommend or validate the project.
  • What makes an enquiry an opportunity the team can work with.

Can you work with our marketing or sales team?

Yes. We can take on a defined project or contribute strategy, design and development alongside an internal team. We agree responsibilities and approvals to give the collaboration a practical structure.

A consistent argument on the website, in the campaign and at the meeting

We can work on positioning and brand architecture, organise services or products and develop websites, campaign pages and sales materials that share a direction. When it helps explain a solution, we can include 3D visualisation or interactive content.

SEO and Google Ads campaigns build on that foundation. The objective is defined with the business, and reporting distinguishes incoming enquiries from the opportunities the team accepts.

  • Strategy and narrative for a technical or specialist offer.
  • Web design, UX/UI and service pages with a clear next step.
  • SEO, search campaigns and content shaped by demand and the buying process.
  • Presentation materials and integrations when the project requires them.

Can one project include campaigns and web development?

It can when the diagnosis supports that approach. We define the scope for brand, content, web and acquisition before quoting, with distinct deliverables and responsibilities.

Working with the team that knows the customer

crida studio can work with leadership and sales or complement an existing marketing team. In each project, we agree who provides information, who approves it and how learning from sales conversations will be collected.

The first phase can focus on diagnosis and priorities or a defined project. Budget, timetable and deliverables are agreed before production. Each need can be addressed with the scope it calls for.

Work you can review

For Breath Coaching, we worked on strategy, content architecture and the digital experience for an offer serving both businesses and individuals. The case shows decisions about presentation and navigation.

Breath Coaching

Strategy, content architecture and UX/UI for a digital experience serving both B2B and individual audiences.

How do we assess whether an activity is working?

We agree objectives and the signals that can be observed. We review enquiry quality with the team and follow progress towards opportunities and commercial decisions when that information is available.