Who I am and what I do

I turn strategy, technology and creativity into digital assets that bring in business. I am at my best when the product or service is complex and needs a clear explanation for the market. I work on strategy, branding, web design, SEO and paid search, 3D renders, applied AI, automation and video.

I do not stop at the idea. I design, build and launch things that can be shipped, measured and grown. In Insights I publish practical guides for making decisions before hiring anyone. You will not find prices or promised results here. Only what to prepare, compare and check.

Where I come from

Before founding crida studio in 2026 I was marketing manager and then strategic marketing director at TECNIC Bioprocess Solutions, a company in Riudarenes that builds bioreactors and systems for the biotech industry and sells to international markets. I built its marketing from scratch and repositioned the brand to compete head to head with the big corporations of the sector.

There I set up the B2B lead generation funnels with SEO, paid search and automation, moved the technical content into 3D, animation and interactive tools, and acted as the bridge between engineering, product and sales to open markets such as Germany, Scandinavia and Asia. The sector’s international trade fairs were the testing ground for all of it.

Before that, at Estudi Jordi Caralt, I did branding, campaigns, social media and websites with WordPress and Shopify for all kinds of clients, and led public sector tenders that were won. I started at bahígüell in Girona, where I renewed the studio’s identity and built its website, which is still running today. I trained at Escola Universitària ERAM.

And before all of that I was an emergency medical technician with the Catalan emergency service. Those years left me the calm you need when things have to be solved fast and well.

Do you write all the Insights guides yourself?

Yes. I write them and review them before publishing. When a guide cites a figure, I add the official source so you can check it, and when a statement depends on a law, I add the article.

How I work

First I understand the business and what it really needs. Then I connect the brand, the content and the technology so the result can be used and maintained without depending on anyone.

Every guide starts from a real question a client asked. When I give a figure, I cite the official source so you can check it, and when I use an example, I say it is an example.

My guides

These are the guides I have published in Insights, from the newest to the oldest.

Can I ask for a guide on a specific topic?

Yes. If you have a question you think other businesses share, write to us and we will see whether it makes a guide. Client questions are the starting point of almost every guide in Insights.

How to get in touch

You can write to me from the contact panel on this website, where the studio email is. If you prefer LinkedIn, the crida studio page is there too.