David Monje at TECNIC. Brand, website, product and content for a bioreactor manufacturer near Girona
TECNIC makes bioreactors, TFF systems and single-use consumables in Riudarenes, near Girona, and sells mostly abroad. From 2022 to 2026, a three-person marketing team run by David Monje rebuilt its brand, its website, its content and the way it launched products.
What this project is about
At the end of 2022, TECNIC’s website was English-only, slow and introduced the company as “Bioprocess Equipment Manufacturing”, a line that could belong to any manufacturer. The product families had no clear order, and the company was up against far better-known multinationals.
The project started with the brand, because the website and everything after it had to say the same thing. Then came the new website, technical content in two languages, video and 3D made in-house, an event of its own and a bioreactor that was born in marketing.
Today TECNIC presents itself as a bioprocess specialist, from the lab to production. It is the same work crida studio now does for other manufacturers, as an outsourced marketing department.
The project
- Company
- TECNIC Bioprocess Solutions
- Sector
- Bioprocess equipment, bioreactors, TFF systems and single-use consumables
- Location
- Riudarenes (Girona, Spain)
- Period
- December 2022 to May 2026
- Team
- Three people, marketing, 3D and visuals, and SEO, with everything done in-house
- Marketing
- David Monje, marketing manager and, from November 2024, strategic marketing director
- Markets
- Europe, the Middle East, the Americas and Australia, through distributors
- Relationship with crida studio
- David Monje’s employer. TECNIC is not a crida studio client.
What you can see today
On 1 November 2026, six months after the project ended, Google’s AI answer for “bioreactor” cites TECNIC. Its tangential flow filtration page ranks first on Google in Spanish, and one of its videos comes second for “TFF system”.
What was decided
A brand that says what TECNIC does
“Bioprocess Equipment Manufacturing” described the factory, not what a customer is looking for. The new brand, TECNIC Bioprocess Solutions, puts bioprocessing first and talks about solutions. The company’s legal name did not change.
The brand came with a communication guide, a redrawn logo and a new order for the product families, by scale, with printed materials for each. That way an engineer finds the right unit straight away, whether it is for the lab, a pilot plant or production.
- LaboratoryBioreactors up to 10 L and tangential flow filtration up to 0.7 m².
- Pilot plantBioreactors up to 50 L and tangential flow filtration up to 6.5 m².
- ProductionBioreactors up to 4,000 L and tangential flow filtration up to 65 m².
The three scales TECNIC uses to organise its equipment on the website, from the lab to production. A website a technical buyer understands
The old website said little, and only in English. The new one was built on WordPress with a theme coded in-house, with a page for each unit, products organised by application and by scale, quote request forms and another form to book meetings at trade shows.
It went live at the end of January 2024. A Spanish version followed in 2025, and in April 2026 a home page that says in one sentence what TECNIC does.
The home page in November 2022, before David joined. TECNIC Bioprocess Solutions, Wayback Machine capture. 
The home page from April 2026. TECNIC Bioprocess Solutions, captured by crida studio. Content that answers what engineers search for
Before talking to a salesperson, people who buy bioprocess equipment look for technical answers. The marketing team wrote 123 articles, 64 in English and 59 in Spanish, from what a bioreactor is to how tangential flow filtration scales up, and in 2026 it reviewed 120 of them.
The website was also prepared for AI assistants, with a file that tells them what the company is and what it sells. Six months after the project, Google still cites TECNIC when someone asks about a bioreactor.
Trust through the customer’s voice
For equipment that costs a lot of money, nothing convinces like another lab that already uses it. That is where #TrustTECNIC came from, a campaign in which TECNIC customers explain on video how they work with their equipment.
Video, 3D and animation were made in-house. During the project, TECNIC’s YouTube channel published 22 videos, like these two on equipment for laboratories and for pilot plants.
The #TrustTECNIC header on the website in 2024. TECNIC Bioprocess Solutions, Wayback Machine capture. 
Play the video. Bioprocess equipment for laboratories - TECNICBioprocess equipment for laboratories.Video by TECNIC Bioprocess Solutions / YouTube, 4 February 2025 
Play the video. Bioprocess equipment for pilot plants - TECNICBioprocess equipment for pilot plants.Video by TECNIC Bioprocess Solutions / YouTube, 4 February 2025 An event of its own instead of one more trade show
At trade shows, TECNIC competes for attention with hundreds of stands. MEVO 2024 turned that around, a TECNIC event at its own facilities on 7 and 8 February 2024, with a marquee and the Innovation Tour, a walk through the plant to see the bioreactors up close.
A partner brought the attendees and the marketing team organised the rest, down to the closing dinner in Barcelona.
Play the video. Exploring the Future of Biotech with TECNIC at #MEVO 2024 | An Exclusive InsightTECNIC’s summary of MEVO 2024.Video by TECNIC Bioprocess Solutions / YouTube, 7 May 2024 A bioreactor the market was asking for
Labs wanted a small, light and affordable bioreactor, and TECNIC did not have one. The idea for the eLAB Essential came from marketing, including its shape and what it had to convey, and engineering made it real.
It was launched on 20 January 2024. It weighed under 5 kg and was 20 cm wide, and in March 2026 TECNIC was still showing it at analytica in Munich. Every launch reached the distributors with a newsletter and the material to sell it.
The eLAB Essential on tecnic.eu, with the 3D render made by the marketing team. TECNIC Bioprocess Solutions, captured by crida studio.
Questions about the project
Is TECNIC a crida studio client?
No. TECNIC Bioprocess Solutions was David Monje’s employer from December 2022 to May 2026. This page explains that work with TECNIC’s public material.
How do you run marketing for a bioreactor manufacturer with three people?
By doing it in-house and choosing well what each year needs. At TECNIC, three people handled the brand, the website, content, video and 3D, an event of its own and the distributors’ materials.
Can crida studio do the same for my company?
Yes, as an outsourced marketing department, with David as fractional director or with the full department. It draws on the experience of those years, without using TECNIC’s internal information.
Want to do the same at your company?
If you make equipment or run a B2B company and nobody is running marketing, let’s talk.