Resources from crida studio

By subject

Guides and projects from crida studio to understand what your business needs and plan the next step.

Digital strategy

Digital strategy and consultancy

Set objectives, audiences, channels and priorities before deciding what the business needs to build or communicate.

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What to organise before planning a digital strategy

A way to prepare objectives, information and priorities before commissioning a website, brand change or campaign.

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What to prepare to present and market a development

Coordinate brand, 3D visualisation, web and acquisition before entering the market.

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B2B marketing that reaches the people making the decision.

Strategy and digital assets for complex offers, long sales cycles and commercial teams that need more context to work with.

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Campaigns and websites for institutions that need to communicate clearly.

Communications, campaign pages and digital development for public and educational initiatives with different audiences and approval teams.

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English-speaking web design and marketing on the Costa Brava

Websites, Google Maps, SEO and direct booking for Costa Brava businesses, from a studio that works in English.

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How to run a market analysis before launching new lab equipment

How to combine public data, buyer interviews and distributor feedback to test whether new lab equipment has a market.

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BioSpain or Farmaforum, which Spanish life science show fits you

When BioSpain suits you and when Farmaforum does, based on who you sell to, and where Biocat fits in.

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Biotech, bioprocess and pharma trade shows worth attending in 2027

Official 2027 dates for the main biotech, bioprocess and pharma shows, and how to choose where to exhibit.

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How to reach pharma decision makers on LinkedIn without wasting budget

How to use LinkedIn to reach the roles that decide equipment purchases at pharma companies and CDMOs.

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How a bioprocess equipment maker can compete with the big brands

How a mid-sized bioprocess equipment maker picks and defends a niche against the global life science brands.

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How a mid-sized equipment maker should prepare for ACHEMA or CPHI

Timeline, meetings, message, demo and team for preparing ACHEMA or CPHI as a bioprocess equipment maker.

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Roadshow with live demos or international trade show, which fits

When an international trade show beats a demo roadshow for selling bioprocess equipment, and how to combine both.

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Scandinavia, Germany or Asia, how to pick your next export market

Five criteria and public data to decide whether your next market is Scandinavia, Germany or Asia.

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How to find lab equipment distributors in a new country

Where to look for lab and bioprocess equipment distributors in a new country and how to pick the right one.

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How to turn URS, FAT and SAT know-how into content that sells

How to turn URS, FAT, SAT and qualification work into content that helps sell bioprocess equipment.

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How to market bioprocess equipment to German buyers

What to prepare in web, documentation, references and trade shows to sell bioprocess equipment to German buyers.

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Marketing for biotech, bioprocess and pharma companies

Marketing, websites, SEO, 3D renders, trade shows and international sales for biotech, bioprocess and pharma companies.

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Trade show cost calculator for bioprocess equipment makers

Free calculator for the full cost of a trade show and its cost per contact and opportunity, with ACHEMA fees.

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David Monje, founder and director of crida studio

Who writes the Insights guides and how crida studio works.

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Brand and identity

Can Junqué→

Branding and visual identity

Define what the brand communicates and how it appears across identity, content and applications. With the Can Junqué project.

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What to review before redesigning a brand

Distinguish a messaging, application or identity problem before deciding on visual change.

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How to write a case study when the pharma client must stay anonymous

What you can share about a pharma project under NDA and how to turn it into a credible case study.

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How to structure an equipment range from lab scale to production

How to name and organise an equipment catalogue so buyers see the whole scale-up path at once.

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How to show GMP, Annex 1 and Part 11 readiness without overclaiming

How equipment makers can talk about GMP, Annex 1 and Part 11 on their website without overclaiming.

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How to run an open house and innovation day at your own facility

How to plan a customer day at your plant with talks, tours, demos and access rules, then reuse it.

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What marketing kit your lab equipment distributors actually need

What an equipment distributor's marketing kit should contain so they sell well and keep your brand consistent.

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How to build a brand for a biotech startup or university spin-off

Name, trademark and identity choices that make a biotech startup or spin-off look credible from day one.

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How to speak to engineering, QA and procurement in one message

How to structure your message so every role on a pharma buying committee finds its own answer.

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Web and digital experience

Breath Coaching→

Web design and development from Girona.

Architecture, design and development to turn a business need into an experience people can use.

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What a rural accommodation website needs to make direct booking easier.

Content, availability and the mobile experience that help people move from an enquiry to a booking.

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Bespoke website or template. Which should you choose?

What changes in scope, personalisation and editing, and what needs care whichever approach you choose.

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Landing pages that continue the conversation after the click

Message, design and development for campaign pages that receive enquiries with context.

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Your website gets visits, but enquiries are not coming

A review that separates a traffic problem from a message or contact problem.

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What to compare before accepting a website quotation

Request comparable proposals and understand what the website project includes.

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Web accessibility in Spain. Which businesses the law covers

What Spain's Law 11/2023 means for websites and online shops, who it covers and where to start.

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The accessibility statement on a council website. What it needs

What a council website’s accessibility statement must say, where to link it, when to review it and how complaints work.

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Your Kit Digital website. What to do when the maintenance year ends

What to check and what to ask for when the maintenance on your Kit Digital website runs out.

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What Girona’s town council websites look like in 2026

Data on 208 Girona town council websites in 2026, by county and town size, and what is missing most.

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What Girona’s accommodation websites look like in 2026

Data on 675 accommodation websites in Girona in 2026, by type, county and category, with direct booking and languages.

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Hotel and holiday rental websites for Girona and the Costa Brava

Websites for hotels, campsites, country houses and holiday apartments with direct booking, languages, Google Maps and SEO.

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How to turn an equipment datasheet into a product page that sells

How to go from a PDF datasheet to a product page that actually answers the buyer's questions.

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What a demo request landing page for lab equipment needs

What a landing page needs so an engineer requests a demo of your lab or bioprocess equipment.

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How to explain single-use vs stainless steel on a manufacturer site

How to build a page that helps buyers choose between single-use and stainless steel equipment.

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How a CDMO or CRO website wins RFPs from biotech sponsors

What a CDMO or CRO website needs to show so a biotech sponsor shortlists you before calling.

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What a lab equipment distributor website needs to win local buyers

What a lab equipment distributor's website should explain to win the local buyer.

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What a bioprocess equipment manufacturer website needs to show

What a bioprocess equipment manufacturer website should show so that buyers go on to request a quote.

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How to plan a multilingual website to sell equipment across Europe

Languages, folders, hreflang and enquiry routing for an equipment website selling across Europe.

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What investors check on a biotech startup website before a call

What a biotech startup website needs to explain so that an investor wants to book the first call.

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What European bioprocess equipment makers’ websites look like in 2026

Data on 66 European bioprocess manufacturer websites in 2026, covering languages, contact, datasheets and AI readiness.

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SEO and advertising

SEO and search visibility

Review structure, content and the technical foundation so that people can find and understand the offer in search and AI answers.

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Paid search and Google Ads campaigns

Prepare search campaigns around the offer, demand, destination page and measurement of useful enquiries.

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SEO or paid search for your business

Differences between organic content and search advertising, with questions to help decide what to prepare first.

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How to check whether your business can be found and understood

Review indexing, services and company information before producing more content.

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Why GA4 shows fewer visits since you added a cookie banner

Why GA4 only counts visitors who accept cookies, what the law says and how to read the data anyway.

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How to check if your website appears in Google's AI Mode

Where to look in Search Console, how to test Google's AI Mode by hand and what to fix first.

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How to get more Google reviews without breaking the rules

Asking for Google reviews with a link or QR code, what is banned and how to reply to bad ones.

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How to set up a Google Business Profile and show up on Google Maps

How to create, verify and complete a Google Business Profile so your business shows up on Google Maps.

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How to plan Google Ads for lab and bioprocess equipment sales

How to structure Google Ads for an equipment manufacturer by application, scale, country and qualified lead.

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How to stop Google Ads sending students instead of lab buyers

How to filter students out of Google Ads with negative keywords, match types and a project-focused form.

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What Google Ads lets pharma and biotech companies advertise

What equipment makers, CDMOs, pharma and biotech companies can advertise on Google Ads, and where.

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How to measure marketing by RFQs and quotes, not website traffic

How to measure B2B equipment marketing by RFQs and opportunities, from GA4 through to the CRM.

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How to appear in AI answers when buyers look for bioprocess suppliers

What a bioprocess equipment maker needs to show up in AI answers when buyers search for suppliers.

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SEO for lab and bioprocess equipment manufacturers, where to start

How to organise SEO for an equipment manufacturer by application and scale to win searches with buying intent.

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3D and renders

3D and rendering

Define the subject, starting material and intended use of a 3D image before agreeing production.

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What to prepare before commissioning a 3D render

Materials, references, views and formats that help define a 3D image commission before essential decisions are left until the end.

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3D renders that explain a development before it is built

Images for presenting homes, exteriors and shared spaces with an agreed production scope.

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Product renders for catalogues, brands and online sales

Product visualisation with views, materials and formats suited to the catalogue and its channels.

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What an interior render can clarify before a renovation

What to prepare and review when a renovation or interior design project needs 3D visualisation.

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Product renders or photography for your catalogue

Criteria for deciding how to produce images for a range or online shop.

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3D render, virtual staging or AI image to sell a home

Which image suits a home you are selling or letting, depending on what exists, and what you must disclose.

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When an interactive 3D configurator pays off for process equipment

When a 3D configurator helps sell process equipment and when a good set of renders is enough.

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How to design a booth when your equipment is too big to ship

How to explain a bioreactor or production system on a trade show booth when you cannot bring it.

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What a 3D render shows about process equipment that a photo cannot

What a 3D render can explain about a bioreactor or skid, and when you still need a real photo.

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3D render or photography to show equipment inside a cleanroom

When you need a real photo of cleanroom equipment, when a render works better and how to combine them.

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Applied AI

Applied AI and website assistants

Assess a specific task, information sources and human involvement before building an assistant or automation.

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What an AI assistant should do on a website

Questions to define the task, sources and handover to a person before adding an assistant to a digital experience.

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AI chatbot on your website or WhatsApp. It has to say it is AI

What Article 50 of the EU AI Act says about chatbots, when it applies and how to word the notice.

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Catalan-language AI chatbot. What to check before going live

What to check before you launch an AI chatbot in Catalan on your website or WhatsApp.

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Can an AI assistant answer technical questions about your equipment?

What an AI assistant can answer from bioprocess equipment documentation and when it should hand over to a person.

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How to use AI to research pharma accounts before a sales call

How to use AI to prepare a pharma account brief before a sales call, without invented facts.

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Can AI translate technical bioprocess content for new markets?

How to translate technical bioprocess content with AI, using a glossary, native review and the Machinery Regulation.

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Business process automation

Business process automation from Girona

Application connections and workflows with clear rules, exceptions and ownership.

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Which workflow should a small business automate first?

How to choose a first workflow, separate rules from AI and plan for exceptions, costs and ownership.

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WhatsApp Business app or API? Which one suits your customer service

When the app is enough, when you need the API, what you pay and which rules Meta sets.

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Verifactu. What your invoicing software in Spain must do and when

What Verifactu asks of invoicing software in Spain, the dates in the law and what the Treasury has announced.

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How to build a B2B funnel for equipment with a long sales cycle

How to set up the stages, nurturing and tracking of a B2B funnel for selling bioprocess equipment.

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How to tell whether an international trade show paid off

How to work out a trade show's cost per meeting and per opportunity and track the business in your CRM.

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How to score leads from academic labs, startups and pharma in one CRM

How to score leads from universities, startups and pharma companies in one CRM to sell bioprocess equipment.

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How to write a newsletter that lab and pharma customers read

What to send, to whom and with what permission in a newsletter for lab, bioprocess and pharma customers.

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Distributor portal or shared drive for your sales channel

When a shared drive is enough for your distributors and when you need a portal connected to the CRM.

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How to follow up trade show leads in the week after the event

How to sort, segment and follow up bioprocess trade show leads in the week after the event.

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White paper, application note or webinar for technical lead generation

When to use a white paper, an application note or a webinar for bioprocess lead generation, and what to gate.

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Motion graphics and video

How to brief an explainer video for an industrial product

Connect the commercial purpose, script, filming, motion graphics and 3D in a practical brief for a business video.

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Motion graphics and video for businesses from Girona

Scripts, design and visual production connected with the brand and the places where the video will be used.

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How to explain a bioprocess step in a 90-second animation

How to choose the step, write the script and review a bioprocess animation your sales team can use.

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How to film one equipment demo for web, trade shows and sales

How to plan a single shoot of bioprocess equipment and get videos for your website, trade shows and sales.

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What video to loop on your booth screen at a technical trade show

How to build a silent booth loop that reads from a distance, then reuse it on LinkedIn and your website.

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How to run a technical webinar that attracts buyers, not just students

How to choose the topic, speakers and registration form for a technical webinar that brings in real buyers.

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